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Corebridge Financial · 2 weeks ago

Senior Product Marketing Technical Writer & Content Director

Houston, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$98K/yr - $110K/yr

10+ years exp

Corebridge Financial is a company dedicated to empowering people to take action in their financial lives. The Senior Product Marketing Director will lead the technical editorial strategy and development for all annuities content, focusing on product launches and sales support while simplifying complex concepts for diverse audiences.

Financial ServicesInsuranceLife Insurance

Responsibilities

Strategize & collaborate with internal and external subject matter experts, including distribution management, wholesalers, product management, product marketing teams, compliance, legal, financial professionals (FPs) and home office distribution partners

Plan and develop product marketing content across all channels including digital, social, and print

Integrate research and simplify complex financial concepts for B2B and B2C audiences, including protection solutions, annuities, insurance, retirement planning, risk management, etc

Simplify complicated financial products and concepts into 'plain English,' benefits-oriented headlines and copy that engages and communicates without jargon and 'legalese.'

Create marketing brochures, sales campaigns, annuity sales ideas, website copy, social media, videos, and more, etc., to support business objectives and marketing strategies

Ensure compliance and accuracy for all product content & ensure materials align with firm requirements and industry regulations

Understand and adhere to brand standards and style

Work closely with the Creative Solutions team and Marketing Managers to ensure that copy and design are well integrated and on brand

Write Alt Text for compliance with Americans with Disabilities Act (ADA)

Develop new ideas and techniques to support the launch, promotion and ongoing sale of Corebridge annuity products in a way that differentiates in a crowded marketplace

Write or edit press releases on new products and key launches, as well as annuity articles for newsletters, whitepapers in support of annuity concepts, etc., for advisors as well as individual investors

As needed, manage projects from concept to completion, including design, review, print proofing, etc., working closely with the product management team, product marketing managers and the Creative Solutions staff

Edit materials from outside subject matter experts as necessary

Qualification

Annuity product expertiseB2B content marketingMarketing automationPerformance marketing techniquesSales enablement programsFinancial services communicationsDigital content managementData-driven campaign developmentSelf-management skillsProactive mindsetMicrosoft Office proficiencyAdobe Creative Suite proficiencySharePoint proficiencyTeams proficiencyAprimo proficiencyCommunication skillsProject managementCollaboration skillsOrganizational skillsTop-notch writing skills

Required

Annuity editorial and technical content experience, with 10 to 15+ years in financial services communications

Bachelor's degree in marketing, Communications, Business, or a related field; master's degree preferred

Product knowledge and expertise in the intricacies of living benefits, death benefits and subaccounts preferred

Experience writing content about Structured products a plus

Understanding of financial professional behavior and the dynamics of multi-channel distribution

Proven ability to align marketing strategies with sales objectives and business KPIs

Mastery of B2B content marketing, marketing automation, and performance marketing techniques

Experience with marketing technology platforms (e.g., Salesforce, Seismic)

Proficient in data-driven campaign development, A/B testing, and ROI-focused marketing

Strong verbal and written communication skills, with the ability to influence stakeholders and present to executive leadership

Adept at navigating a fast-paced, evolving environment with a proactive, entrepreneurial mindset

Must be able to work effectively with cross-functional teams throughout the organization

Top-notch writing skills must be a core competency; samples will be requested

Proficient in Microsoft Office, Adobe Creative Suite, digital content management systems, and collaboration platforms (e.g., SharePoint, Teams, Aprimo)

Organizational and self-management skills

Benefits

Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.

Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.

Employee Assistance Program: Confidential counseling services and resources are available to all employees.

Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.

Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.

Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.