Marketing Science VP, Advanced Analytics & Data Strategy jobs in United States
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CMB · 3 months ago

Marketing Science VP, Advanced Analytics & Data Strategy

Chadwick Martin Bailey Inc. (CMB) is a full-service custom market research and strategy firm based in Boston, recognized as a Top 25 Insights & Analytics company. They are seeking a VP of Advanced Analytics & Data Strategy to oversee and evolve the analytics and data functions, lead a talented team, and drive the development of AI-powered solutions for market research.

ConsultingMarket Research
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Culture & Values
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Responsibilities

Coach and advise the Advanced Analytics and Data Management teams and help guide CMB’s strategic priorities and relevant market opportunities
Establish standards and best practices (e.g., tools, processes) for both teams with the ability to flex to meet client needs and to drive innovation
Collaborate with Growth Strategy and Product Development to develop and validate new approaches to deliver quality, speed, and efficiency in design, analytics and reporting using AI
Anticipate requirements for future capabilities, including using AI to improve methodological design, data collection, analytics and reporting
Partner with Account Executives (e.g., Practice Leaders, Account Directors) and Product Development to develop and implement revenue-driving solutions that create long-term customer and business value
Stay abreast of leading-edge data management, quantitative research methodologies, analytical techniques, AI analysis, and report automation, measurement, design standards, and their practical applications
Be expert at building analytics solutions to solve clients’ business problems and advising clients on how to interpret results to drive business impact
Be recognized as a quantitative methodology, AI, and analytical thought leader and industry expert both internally and externally
Author thought leadership content for a range of sources, including journals, website, and blogs
Present at industry conferences
Develop and deliver professional development opportunities when appropriate (e.g., CMBU, Advanced Analytics Show & Tell)
Make a direct contribution to CMB’s sales success including growing new client relationships and revenue
Develop, sell, and deliver data integration-based offerings to new and existing CMB clients
Passionate consultant who builds trust via exceptional executive presence in client interactions
Lead the Analytics & Data Management function and coach team members and external resources including, analysts, project consultants and methodological experts
Partner with CMB senior leadership to establish and achieve goals for the Advanced Analytics and Data Management teams (e.g., client satisfaction, project execution and profitability, team efficiency, employee utilization)
Continuously measure and discuss performance, providing mentoring and coaching feedback, and creating development opportunities
Conduct timely performance reviews for Advanced Analytics team and participate in peer reviews
Advise on external partner capabilities (people, processes and tools) to meet the needs of CMB clients and business
Plan and manage talent capacity including ensuring an equitable workload distribution across team members and cross-training across team where it makes sense
Work with other managers, colleagues and P&C to effectively recruit and onboard new CMB talent, when necessary
Lead and actively participate in cross-company initiatives
Partner with clients, Practice Leaders and Client Services team members to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction and quality project deliverables
Directly own, work on, and complete the most complex client project engagements, as needed
Mentor/guide Advanced Analytics team members to ensure successful completion of project work

Qualification

Advanced analyticsAI applicationsMarket research methodologiesTeam leadershipSawtooth SoftwareSPSSQuantitative analysisCommunication skillsCollaborationMentoringProject management

Required

Master's degree in a related field (e.g., statistics, math, market research, psychology, economics)
Minimum of 10 years independently managing custom market research analytics projects and teams
Experience pioneering new generative AI-approaches to data collection, analysis, and report automation using in-house or third-party technology
Experience with complex market research analytical techniques and approaches including conjoint & choice modeling (ACA, CVA, CBC, ACBC, MBC), preference modeling (Maximum Difference Scaling, Anchored MaxDiff, Sparse MaxDiff), segmentation modeling (Latent Class, CART/CHAID, cluster and ensemble analysis), simulator and typing tool development, structural equation modeling, regression modeling, survival analysis, discriminant analysis, adjusted chi-square residuals analysis, factor analysis, data mining, stochastic (applied probability) modeling, time-series modeling & forecasting
Hands on experience using advanced analytical tools and technology including and not limited to Sawtooth Software products, Salford Systems Predictive Modeler Suite (TreeNet, MARS), LatentGold, TURF analysis software, and SPSS (including SPSS AnswerTree)
Exceptional leadership, management, and mentoring skills
Excellent at establishing and strengthening relationships with clients, internal colleagues, and vendors
Highly effective collaborator and influencer
Proven track record managing to milestones, deliverables, and budgets
Effective at delegating, managing, and influencing teams and individuals
Excellent at managing multiple projects and priorities simultaneously
Able to see the big picture and operate with a strong attention to detail
Excellent prioritization, communication, presentation, and writing skills
Must be hands-on team player

Benefits

Fully paid sabbatical
$250 wellness stipend
Paid time off to volunteer
Generous medical plans
401k match
Employee stock ownership plan (ESOP)

Company

CMB

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Our passion is helping leading brands make critical decisions with confidence. We are a full-service custom market research and strategy firm.

Funding

Current Stage
Growth Stage
Total Funding
unknown
2017-10-03Acquired

Leadership Team

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Jim Garrity
CEO
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Company data provided by crunchbase