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UNIQLO · 14 hours ago

Associate Manager, Social Media

NYC Metro Area

Full-time

Onsite

Entry, Mid Level

$85K/yr - $88K/yr

2+ years exp

UNIQLO is a company that embodies Japanese values of simplicity, quality, and longevity in its apparel. The Associate Manager, Social Media will manage the organic social media accounts for UNIQLO USA, leading content creation and contributing to the creative strategy to enhance brand storytelling.

E-CommerceFashionSales

Hiring Manager

MaryKate Carlucci

Responsibilities

Manage content calendars, scheduling and posting across all @UNIQLOUSA social media accounts in collaboration with external social media agency

Collaborate with cross-functional teams to ensure product priorities, brand announcements, and corporate initiatives are strategically integrated across content calendars in support of total business

Lead content production in stores, in studio, and/or at brand events, inclusive of creative ideation, casting, product logistics, and set design

Ideate creative content strategies, address key interests for respective channels and tailor content to be most relevant and effective for each platform

Organize and maintain necessary assets, imagery, and other related materials

Create synergy with influencer programs by working with PR / Influencer team and supporting in the development and maintaining of influencer target lists

Manage @UNIQLOUSA comments and direct messages to enhance community engagement and vet potential opportunities to work with new talent

Manage compiling all internal and external reporting, analyzing results for on-going improvements to reach our follower growth and engagement goals

Maintain a keen understanding of culturally relevant events, industry news and trends to expertly inform real-time social strategies, especially as related to Gen-Z and Gen Alpha

Other duties as assigned by supervisor

Qualification

Social media marketingContent creationSocial media management toolsAnalytics platformsMultitaskingCollaborationAttention to detailOrganizational skillsProactive work ethic

Required

Bachelor's degree in marketing, brand communications or related field

2-3 years of professional experience in social media marketing or related role, preferably at an agency or in-house environment related to fashion and lifestyle brands

Strong desire and ability to contribute to a brand through content creation across multiple platforms and comfortable being in front of the camera if needed

Keen understanding of the global digital landscape within the fashion/lifestyle arena

Proficiency in social media management tools and analytics platforms

Experience working collaboratively in a fast-paced, results-driven environment while building and maintaining relationships with key stakeholders

Skilled in seeing projects through from ideation to completion with a sense of urgency

Resourceful and proactive work ethic with the ability to multitask and quickly revise plans based on changing priorities or business challenges

Demonstrated ability to work effectively both autonomously and collaboratively

Collaborative team player with a fantastic can-do attitude

Sharp attention to detail and organization