APCO · 3 months ago
Performance Marketing Manager
1299 Pennsylvania Avenue, NW, Washington, DC, 20004, US
Full-time
Onsite
Senior Level
5+ years expAPCO is seeking an experienced Digital Performance Marketing Manager to oversee multi-channel performance marketing campaigns. The role focuses on campaign strategy, execution, performance management, and innovation in digital media strategies to achieve measurable business outcomes.
ConsultingGovernment
Responsibilities
Help manage the strategic planning, setup, activation, and ongoing optimization of digital media campaigns across either paid search (e.g., Google Ads), programmatic DSPs (e.g., DV360), and/or paid social platforms (e.g., Meta, LinkedIn, Tik Tok)
Translate business and campaign objectives into actionable, data-driven media strategies that span the full marketing funnel, from awareness to conversion and retention
Help oversee cross-channel media planning, including direct site buys, digital display, online video, streaming audio, and out-of-home digital when applicable
Monitor and optimize campaign performance daily, using industry best practices for conversion tracking, A/B testing, and agile in-flight adjustments
Own monthly and real-time reporting dashboards using platforms such as Power BI, Meta, Google, AWS, and Snowflake, ensuring all data sources are accurately connected and tracked
Deliver monthly reporting and actionable insights to stakeholders, highlighting optimizations, learnings, and recommendations for new channels or beta opportunities
Own trafficking, tagging, and QA of all campaigns (e.g., Claravine string application), ensuring correct implementation and data integrity across all managed platforms
Ensure ad accounts and pixels are correctly set up, working closely with analytics and tech partners to ensure robust, end-to-end event and conversion tracking
Manage relationships with ad tech vendors and external partners as needed, coordinating campaign execution and troubleshooting issues
Design and manage A/B and multivariate tests, documenting methodologies and outcomes in a clear, shareable matrix
Regularly recommend and evaluate new platforms, channels, and beta tests to drive continuous improvement in campaign performance
Act as a subject matter expert on digital performance marketing, providing counsel and training to internal teams and stakeholders, as necessary
Maintain shared campaign documentation and assets, ensuring timely and accurate communication across teams
Participate in regular meetings with management, analytics, creative, and vendor teams to align on goals, timelines, and issue resolution
Qualification
Required
At least 5+ years of hands-on experience in digital performance marketing, with a focus on paid search, programmatic, and/or paid social
Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting
Strong familiarity with the digital advertising technology landscape—DSPs, ad servers, tracking/tagging, analytics, and attribution platforms
Demonstrable success in A/B testing, conversion optimization, and data-driven decision making
Excellent communication, presentation, and stakeholder management skills
Experience managing agency/client/vendor relationships and cross-functional teams
Advanced proficiency with media buying and analytics tools (e.g., DV360, Google Ads, Meta, Power BI, Salesforce, Snowflake, Google Tag Manager, etc.)
Bachelor's degree or equivalent in marketing, business, analytics, or a related field
Preferred
Agency experience and/or experience in regulated industries (e.g., healthcare, insurance)
Experience with offline media channels a plus
Familiarity with compliance and privacy best practices in digital media
Company
APCO
APCO is a global advisory and advocacy firm helping organizations build the un/common ground upon which progress is made.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
A
Anne Kolton
Vice President
Pamela Passman
Chair, Corporate and Managing Director, New York
Recent News
2025-11-26
Company data provided by crunchbase