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Stellantis · 3 months ago

Digital Experience Analyst – Test and Learn

Auburn Hills, MI

Full-time

Onsite

Senior Level

5+ years exp

Stellantis is seeking a Digital Experience Analyst – Test and Learn to enhance user experience through A/B testing and analytics. The role involves collaboration with various teams to optimize digital platforms, monitor performance, and provide actionable insights.

AutomotiveIndustrial ManufacturingRetailTransportation

Responsibilities

Assist in designing and executing A/B and multivariate tests to improve user experience and conversion

Monitor test performance and help interpret results to guide optimization strategies

Collaborate with UX, media, and development teams to implement test learnings

Help align tracking and reporting across Tier 1 and Tier 3 digital platforms

Support data consistency and integration across websites, media, and lead systems

Assist with analytics tagging implementation and QA to ensure accurate data collection

Monitor dashboards for anomalies and escalate issues as needed

Build and maintain reports and dashboards using tools like Tableau or Power BI

Track KPIs such as website engagement, lead conversion, and campaign performance

Analyze user behavior and funnel performance to identify friction points

Provide actionable insights to improve digital experiences and business outcomes

Qualification

Digital AnalyticsA/B TestingTableauGoogle AnalyticsAdobe AnalyticsTag Management SystemsAnalytical ThinkingCommunication SkillsAttention to DetailCollaboration