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IPG Mediabrands · 3 months ago

Manager, Programmatic (LA, 21552)

Los Angeles, California, United States

Full-time

Onsite

Mid Level

$90K/yr - $100K/yr

KINESSO is the technology-driven performance marketing agency within IPG Mediabrands, focused on delivering actionable growth for clients through optimization, analytics, and AI. The Manager, Programmatic will oversee the execution of media programs, guiding audience strategies and campaign architecture while expanding relationships with marketers.

AdvertisingDigital MediaMarketing

Responsibilities

Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge

Supervises the vendor strategy; has experience and industry knowledge to identify vendors for key needs

Approves vendor selections and scopes. Liaise between the campaign management team and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met

Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills

Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth addressable initiatives across the company

Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts

Evaluates information and leverages experience to identify and solve on-going or complex problems

Requires understanding of the industry, processes, procedures and systems within own and related areas

Uses knowledge of how the team integrates with other teams (internal and external) to coordinate efforts and resources to achieve shared and personal goals

Impacts the overall quality and quantity of the tasks performed by the direct team

Qualification

Business relationship developmentData analysisAd tech solutionsTeam buildingProject ManagementMentorshipCollaborationCommunication skills

Required

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes

Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities)

Intermediate knowledge of technology or measurement ad tech solutions, including platforms

Intermediate knowledge and skills in data analysis

Confident collaborating with others

Experience with Project / Account Management

Advanced communication skills; clear and succinct communication

Preferred

Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions

Experience with managing existing business relationships, partnerships, and alliances internally and externally

Ability to assess and rank issues and tasks in order of importance for taking action

Has gained prior experience in actual situations to recognize recurring meaningful components

Applies a solid foundation to varying situations

Applies advanced knowledge and perceives deviations from the normal pattern