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2K · 3 months ago

Senior Manager, Mobile User Acquisition

Kirkland, Washington, United States

Full-time

Onsite

Senior Level

$123K/yr - $182K/yr

6+ years exp

2K is a global video game company headquartered in Novato, California, known for publishing influential titles across multiple platforms. They are seeking a passionate Senior Manager, Mobile User Acquisition to lead the development and execution of user acquisition strategies for mobile games, collaborating with various teams to optimize campaigns and drive performance.

Developer APIsPublishingSoftwareSportsVideo Games

H1B Sponsor Likely

Responsibilities

Lead the development and implementation of world-class new user acquisition and retargeting strategies

Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance

Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset

Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework

Monitor & measure creative performance to quantify the impact of UA optimizations and changes

Identify the area of improvement by analyzing performance, convert data into actionable insights

Creation and customization of channel specific creatives

Proactively introduce new technology for automation and operational efficiency

Nurture business relationships with ad partners and unlock alpha/beta testing opportunities

Qualification

Mobile user acquisitionCreative strategyData analysisCampaign optimizationFunnel metricsMicrosoft ExcelProblem solvingCritical thinkingCommunication skills

Required

6+ years of experience in mobile user acquisition

Proven track record of successfully managing and scaling UA, retargeting and creative strategies

Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward

Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment

Experience in data collection, analysis and reporting from multiple sources

Understanding of UA and creative dashboards from different platforms

Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month)

Advanced Microsoft Excel or Google Spreadsheet skills

Benefits

Bonus and/or equity awards

Eligibility to participate in our 401(K) plan

Employee Stock Purchase Program

Medical, dental, vision, and basic life insurance coverage

14 paid holidays per calendar year

Paid vacation time per calendar year (ranging from 15 to 25 days)

Eligibility to participate in the Company’s discretionary time off program

Up to 10 paid sick days per calendar year

Paid parental and compassionate leave

Wellbeing programs for mental health and other wellness support

Family planning support through Maven

Commuter benefits

Reimbursements for fitness-related expenses

Company

2K

Glassdoor3.6

2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.

Founded in 2005

Novato, California, USA

1001-5000 employees

http://2k.com

H1B Sponsorship

2K has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (18)

2024 (11)

2023 (19)

2022 (15)

2021 (24)

2020 (19)