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Playfly Sports · 2 days ago

VP, Corporate Partnerships (Playfly Access)

Los Angeles, CA

Full-time

Hybrid

Director/Executive

$200K/yr - $230K/yr

8+ years exp

Playfly Sports is a leading sports marketing and media company that enables brands to engage with sports fans across various levels. The VP, Corporate Partnerships will focus on client-direct sales efforts to secure multi-year sponsorships and develop meaningful partnerships by collaborating across the Playfly Sports portfolio.

AdvertisingBrand MarketingMarketingSports

No H1B

Responsibilities

Develop meaningful relationships with high-level decision makers across the media, marketing and sponsorship landscape, both client-direct and at sports marketing agencies

Lead in-depth presales work with technology brands, understanding their unique product and service offerings and translating these into innovative integrations within sport

Act as the subject matter lead for the technology sector, ensuring Playfly develops compelling, insight-driven partnership narratives that highlight how tech brands can drive adoption, visibility, and revenue growth through sports sponsorship

Possess superior presentation skills to articulate and monetize concepts in a consultative manner to generate revenue from new, traditional and non-traditional sources

Represent the Access team in local office, working closely with the Head of Integrated Sales in-market to identify prospects, set sales strategy and grow overall revenue

Generate new and/or incremental revenue through sales of integrated media and non-media assets of MLB, NBA, and NHL---as well as our college properties division, brand consulting, Playfly Europe and Paragon properties

Collaborate across all Playfly divisions to effectively target brands and convert prospects into partners. Develop and build new concepts, cross-sales platforms, and promotional opportunities

Utilize all available systems / reporting tools to ensure transparency and accountability towards achievement of assigned budget goals

Employ the latest prospecting tools, research data, and market, sponsorship, and media knowledge to develop effective, brand-centric sales positioning

Ensure optimal market coverage by participating in client activities, trade association events and socials, and any ancillary activities that can assist in better visibility and revenue growth

Qualification

Business developmentPartnership salesSponsorship strategyTechnology sector expertisePublic speakingConsultative sellingCRM systemsEntrepreneurial mindsetLeadership skillsOrganizational skillsVerbal communicationWritten communication

Required

Bachelor's degree required (preference in Sports Media, Communications, Marketing or related fields)

Minimum of 8+ years' experience in business development, partnership sales, sponsorship, brand strategy in an Ad Sales capacity

Direct experience working with technology brands (enterprise, consumer, SaaS or emerging tech), with a proven ability to align complex offerings with marketing/sponsorship opportunities

Strong presales and consultative selling experience within the technology sector, ideally in environments that required cross-functional collaboration with sales, product, and commercial teams to develop go-to-market solutions

Must have prior management experience

Must have interest and knowledge of the sports industry and sponsorship sports sales

Demonstrated ability to develop relationships with high-level clientele is required

Proven track record of innovative strategy development and ad revenue generation and/or support

Must be a strategic thinker and possess an entrepreneurial mindset

Superior public speaking and persuasive presentation skills

Excellent verbal and written communication skills are necessary

Strong leadership and organizational skills are necessary

Experience using Customer Relationship Management (CRM) systems, Revenue Generation systems is a plus