Universal Orlando Resort · 2 weeks ago
Technical Lead, Martech & Personalization (Adobe)
Orlando, FL
Full-time
Onsite
Senior Level
7+ years expUniversal Orlando Resort is seeking a Technical Lead for Marketing Technology & Personalization. This hands-on leadership role involves architecting and implementing advanced marketing solutions using Adobe Experience Cloud technologies to enhance customer journeys and elevate the guest experience.
Entertainment
Responsibilities
Serve as a hands-on technical expert guiding engineering teams in developing and optimizing real-time engagement and marketing journeys, including campaign orchestration across channels (email, SMS, push, etc.) using Adobe Experience Cloud and Salesforce Marketing Cloud
Lead the architecture, design, and delivery of scalable and secure personalization solutions using Adobe Experience Platform, Adobe Journey Optimizer, and other Adobe tools
Develop and enforce Adobe governance, including data classification, RBAC, and platform administration
Architect and maintain ingestion pipelines, data streams, schemas, and datasets for unified customer profiles
Collaborate closely with technology, product, and business teams to ensure alignment and successful delivery of high-quality solutions, supporting all phases of the project lifecycle—from initiation and scoping to staffing and implementation
Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities
Performs other duties as assigned
Qualification
Required
Bachelor's degree in Computer Science/Engineering or in a relevant applied quantitative field is required
7+ years of experience in marketing technology architecture and engineering
Hands-on expertise across Adobe Experience Cloud, including AEP, RTCDP, AJO, CJA, Target, AA, AAM
Strong background in personalization strategies and campaign orchestration
Experience in automating jobs, ability to leverage command line utilities and able to support API builds on premise and cloud environments
Experience defining, documenting, and developing best practices, processes and standards related to data engineering for advanced analytics purpose
Excellent verbal and written communication skills with the ability to effectively interface with both technical and non-technical stakeholders, including product owners, architects, and executives
Preferred
Experience with SFMC, LiveRamp, and composable CDPs preferred
Company
Universal Orlando Resort
For years, we’ve been creating a legacy of unforgettable experiences for our Guests.
10001+ employees
H1B Sponsorship
Universal Orlando Resort has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (8)
2023 (5)
2022 (5)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Tracey Stockwell
CFO
Bobby B. Belzeski
Human Resources Business Partner
Company data provided by crunchbase