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Point Broadband · 3 months ago

Senior Manager, Marketing Operations & Analytics

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Point Broadband is a telecommunications company focused on delivering efficient marketing operations and analytics. The Sr. Manager of Marketing Operations & Analytics is responsible for ensuring the accuracy and efficiency of marketing campaigns, managing the MarTech stack, and delivering insightful reporting to guide business decisions.

ComputerInformation TechnologyInternetTelecommunicationsWireless

Responsibilities

Campaign Tracking & Attribution – Build, manage, and audit campaign tracking frameworks to ensure accurate lead flow and attribution across channels

Marketing Reporting & Insights – Develop and deliver dashboards and reports on campaign performance, customer acquisition, retention, ARPU, and ROI to leadership and cross-functional partners

Marketing Technology Ownership – Oversee marketing automation platforms, CRM integrations, and related tools, lead configuration, optimization, and adoption across the marketing team

Automation & Workflow Optimization – Drive automation strategies that improve lead flow, nurture programs, and lifecycle campaigns

Pricing & Promotional Analysis Support – Partner with Product Marketing and Finance to analyze pricing tests, promotional strategy effectiveness, and customer adoption trends

Agency & Vendor Reporting Oversight – Audit and align agency reporting with internal standards, ensuring data accuracy and consistency

Cross-Functional Collaboration – Work with Performance Marketing, Brand Communications, Sales, and Analytics teams to ensure cohesive reporting and data-driven decision-making

Continuous Improvement – Stay current with MarTech trends and recommend tools, processes, or methodologies to improve marketing performance and measurement