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M.S. Walker, Inc. · 5 days ago

Grand Mayan & Mayan Tequilas Business Development Manager

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$90K/yr - $110K/yr

10+ years exp

M.S. Walker, Inc. is a family-owned wine and spirits importer and distributor founded in 1933. The Grand Mayan & Mayan Tequilas Business Development Manager will manage strategic business and marketing plans for the Grand Mayan and Mayan Tequila Portfolio, focusing on sales success and brand advocacy in targeted markets.

Wine And Spirits

Growth Opportunities

Responsibilities

Achieve sales success within focus markets and support national initiatives:

Visit a minimum of 75 accounts each month in the focused markets being mindful of T&E budget by stacking events, appointments and account facing activities

Support national markets with blitz activation – and ideating local initiatives to drive sales activities that are relevant to the market

Cultivate meaningful relationships with local sales teams on regional or key account groups that drive substantial volume and visibility of the brand

Activate brand cocktail strategy at retail and on-premise

Sell in, merchandise, program and activate large scale volumetric programs at retail

Maintain, grow and curate top accounts in core geography as primary and to grow national markets

Achieve in service volume cocktail placements in the on-premise channel

Follow up to train staff on DNA, provenance, features and benefits of the brand portfolio

Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally

Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality

Educate consumers, trade, and distributor/broker partners on benefits of the brand

Contribute to social media content that documents the brands impact in the cocktailing community

Support and work with sales teams at distributors in the market, at meetings and events

Drive and manage national sales blitzes and crew drives

Manage budget and dedicated brand budget for activations

Collaborate with Brand Team on national trade marketing initiatives that drive brand advocacy

Curate, deploy and execute brand advocacy strategy and tactics

Collaborate, and assist with deploying, executing and managing annual brand plans

Manage events calendar and budget from start to finish

Manage brand calendar of events and brand ownership visits

Support national markets with large- and small-scale activations to ensure within brand strategy

Execute retail tastings with key strategic outlets on & off premise

Provide monthly recaps of all activities

Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts

Quarterly recaps associated with KPIs

Yearend recap associated with KPIs

Qualification

Spirits industry experienceSales strategy developmentBrand advocacyEvent managementTrade engagementBudget managementCommunication skillsRelationship building