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GoPro · 2 weeks ago

Global Media Relations & Influencer Marketing Manager

San Diego, CA

Full-time

Hybrid

Mid Level

$88K/yr - $104K/yr

GoPro is a leading technology company known for its innovative products, and they are seeking a Global Media Relations & Influencer Marketing Manager. This role involves supporting GoPro’s media relations efforts, executing product launches, managing influencer marketing initiatives, and overseeing content for the company's news blog while fostering strong relationships with media and influencers.

Consumer ElectronicsPhotographyVideoWearables

Growth Opportunities

Responsibilities

Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials

Support in-person launch events and manage product review processes

Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing

Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility

Own and manage the publishing calendar

Write and publish 2-3 posts per month

Deliver clear, engaging and polished writing

Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)

Troubleshoot and resolve page or HTML issues as needed

Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships

Assist with influencer activations: Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications; On-site: host creators and provide event support; Post-event: develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations

Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams

Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc

Update and maintain the GoPro media database and deploy database-wide updates as-needed

Coordinate press briefings at key trade shows and events

Support Marketing Operations team in preparing seeded product

Qualification

Media RelationsInfluencer MarketingContent CreationPublic SpeakingMedia Monitoring ToolsCMS ProficiencyProject ManagementWriting SkillsBudget ManagementHTML CodingSocial Media ToolsExcel MasteryCreative ThinkingSelf-Starter

Required

Excellent communication skills

Strong grasp of media dynamics and landscape

Ability to transform company initiatives into compelling stories

Draft press releases, press presentations, reviewer's guides, FAQs, talking points, product messaging, and event & activation materials

Support in-person launch events and manage product review processes

Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing

Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility

Own and manage the publishing calendar

Write and publish 2-3 posts per month

Deliver clear, engaging and polished writing

Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms)

Troubleshoot and resolve page or HTML issues as needed

Conduct outreach, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships

Assist with influencer activations: Pre-event logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications

Host creators and provide event support on-site

Develop recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations

Compile and circulate weekly GoPro 'news' updates (product, corporate comms, marketing beats) from Global HQ to regional teams

Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, gift guides, etc

Update and maintain the GoPro media database and deploy database-wide updates as-needed

Coordinate press briefings at key trade shows and events

Support Marketing Operations team in preparing seeded product

Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience

Understanding of tech media landscape and proven relations with media

Content calendar management, experience at a publishing house

Confident public speaker; comfortable on-camera/demoing products

Ability to manage multiple tasks, projects, and budgets

Creative thinker

Self starter with 'Get'r done' attitude

Travel is required – 30%

Media Monitoring tools: Meltwater or similar

CMS: Content Stack or similar/HTML Coding

Project Management: Wrike or similar

Data: Excel Mastery

Social Media tools: GRIN/Sprout or similar

Benefits

Get your very own GoPro camera + gear

Medical, dental, and vision insurance – premiums are 100% paid for employees, 80% paid for dependents

Life insurance and disability benefits

Generous time off policy

12 weeks paid parental leave for new parents

Pre-tax and Roth 401(k) options

Discounted employee stock purchase plan (ESPP)

LiveHealthy monthly wellness reimbursement

Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and mental health resources

Innovative remote-friendly wellness classes and events

Flexible work arrangements

Monthly phone and internet reimbursement

Professional + personal development opportunities, i.e. LinkedIn Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more

Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events)