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Sega of America, Inc. · 3 months ago

Product Marketing Manager, ATLUS

Irvine, CA, USA

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $140K/yr

3+ years exp

Sega of America, Inc. is a leading company in the gaming industry, seeking a Product Marketing Manager for their ATLUS products. The role involves developing and executing marketing strategies, collaborating with cross-functional teams, and managing marketing campaigns to drive product growth and engagement throughout the product lifecycle.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Be the driving force behind strategic integrated product marketing campaigns, supporting efforts for the product’s entire lifecycle and ensuring alignment across digital and physical retail activations, while driving innovative ways to engage our target audiences

Liaise with SEGA of America, SEGA of Japan, and SEGA of Europe cross-functional and international teams to develop globally integrated go-to-market campaigns that are aligned with the project’s strategic and financial goals

Act as a highly collaborative custodian of integrated and innovate marketing campaigns across multiple partners including communications, social & community, sales, creative services, events, paid media, brand, licensing, legal, 1st parties, external agencies, EMEA teams and developers

Critical thinking skills and strong business acumen, with ability to quickly learn and apply learnings to daily decisions and executions

Maintain content marketing roadmap calendar, clearly outlining promotional efforts and keeping Product Marketing Director and cross functional teams organized

Track and manage all aspects of marketing budget across your portfolio with rigor and accuracy. Ensure budget reconciliation and oversee fiscal year spend tracking to maintain alignment with broader financial goals

Partner with Communications and Community Managers to ensure PR and social media plan messaging is aligned to product strategies and timelines

Partner with cross-functional teams to analyze consumer research, performance marketing, and other business data to intelligently develop KPI goals, business strategies, and optimize marketing investments

Serves as an important marketing contact with Consumer Insights team to identify research needs, opportunities and application of insights to wider teams

Develop, implement, and support product positioning, audience definition/sizing and the over-arching marketing strategies

Serve as a key marketing contact to development and production teams; providing teams with key target audience and marketing insights to champion the voice of the player during the development process

Plan, support, and collaborate the timely planning and execution of go-to-market plans across all marketing channels – including paid media, paid influencers, community, creative, and events, as well as promotional partners, in the development and execution of regional marketing activations

Manage development, production, creation, and delivery of marketing, advertising, and promotional assets by working with internal partners and external vendors as required. Includes but not limited to trailers, packaging, special edition content, logos, screenshots, social media, B-roll assets, etc

Continuously monitor the evolving social media and influencer landscape demonstrating a general understanding of traditional media trends and leveraging insights to execute memorable creative campaigns. Staying on top of trends, influencers, platforms, technologies, methodologies, and shifts in consumer behavior

Other duties as assigned

Qualification

Publisher marketing experienceMarketing plan ownershipAnalytical skillsProject managementGaming culture knowledgeBudget managementCreative advertising productionJapanese language skillsOral communicationWritten communicationTeam management

Required

Minimum of 3-4+ years' experience in a publisher marketing role within gaming and or adjacent consumer products field

Must be an avid gamer, including time spent in relevant genres and recent releases. Strong interest ATLUS video games, gaming culture and community, specifically RPGs a must. Interest and experience in Anime industry or brands a plus

Bachelor's Degree or equivalent experience in the field

Ability to leverage quantitative analytic measures, build business cases to support initiatives and focus on KPI / ROI metrics

Excellence in project management, analysis, and the ability to work with multiple teams

Experience creating and owning a marketing plan from the research and positioning stage through go-to-market and live services

Experience with creative advertising production and marketing campaigns, demonstrating knowledge of high-impact, unforgettable activations tailored to audience needs

Must excel in managing multiple projects & priorities, with high attention to detail, strong organizational and multitasking skills suited to a fast-paced environment

Proven ability to track and maintain marketing budgets with oversight from leadership, ensuring reconciliation and alignment with fiscal planning goals. Ability to analyze, project sales and forecasts for upcoming products

Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. Ability to tell a story via PowerPoint and/or Excel a strong plus

Independent worker with little or no supervision required and willingness to navigate areas of unfamiliarity

Ability to analyze a variety of data, identifying marketing trends, and apply data to produce fact-driven recommendations. Strong analytical skills a must to measure campaign effectiveness/ROI and adjust as needed

Understanding of high impact, cutting edge marketing campaigns and initiatives, with ability to explain effectiveness via KPIs

Ability to coordinate execution of plans within budget, set timelines, and to meet deadlines across all duties of the role. Experience building new processes and applying best practices a strong plus

Ability to develop, pitch, and execute a marketing plan, delegating tasks and working with cross functional teams to ensure the vision is executed effectively to meet and exceed goals

Ability to manage a small team, delegate tasks, and set clear goals to improve workplace and department efficiency

Positive, professional, collaborative, and flexible attitude

Ability to work in-person in Irvine, CA in hybrid model (Tuesday to Thursday in Office)

Preferred

Japanese language skills and experience working with Japanese/Asian corporations (not required, but a plus). Open to flexible hours while working with overseas teams (primarily, Japan time zones)

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)