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Laurel · 2 months ago

Principal Product Marketing Manager

San Francisco, CA

Full-time

Onsite

Senior Level, Lead/Staff

$200K/yr - $280K/yr

7+ years exp

Laurel is a leading AI Time platform for professional services firms, focused on transforming how organizations capture and optimize their time. The Principal Product Marketing Manager will drive category creation efforts, collaborate on market positioning, and lead the go-to-market strategy to differentiate AI Time in a competitive landscape.

Artificial Intelligence (AI)LegalMachine LearningProfessional ServicesSaaSSoftware

Growth Opportunities

No H1B

Responsibilities

Define how we position AI Time, own our value propositions, and create the strategic narrative that transforms complex AI capabilities into clear market differentiation

Lead messaging strategy and execution across all touchpoints—transform product roadmaps into compelling market stories that ladder up to our broader strategic narratives

Own end-to-end strategy for taking new features and products to market, from tier 3 to tier 1 releases

Create high-impact assets and campaigns that accelerate deal velocity, working closely with sales leadership to optimize our go-to-market approach

Drive competitive analysis and market research to inform positioning decisions and identify strategic opportunities

Qualification

B2B SaaS product marketingMessagingPositioningStrategic thinkingMarket intelligenceStorytelling skillsSales enablementTechnology-first approachStartup experienceProfessional services experience