Rockwell Automation · 4 months ago
Regional Commercial Marketing Manager
Houston, Texas, United States
Full-time
Hybrid
Entry, Mid Level
2+ years expRockwell Automation is a global technology leader focused on enhancing productivity and sustainability for manufacturers. The Regional Commercial Marketing Manager will manage global commercial programs and campaigns, focusing on inbound and outbound marketing, media relations, events, and sales enablement, while collaborating with various teams to drive sales revenue.
HardwareIndustrial AutomationSales AutomationSoftware
No H1B
Responsibilities
Responsible for the overall planning, budget requirements, and delivery of global commercial programs/campaigns that include inbound/outbound marketing, media relations, events, sales enablement, training and other pre-sale marketing communication tactics working with the broader marketing department at corporate, Americas regions, and business units
Assists in development of commercial plan and budget. Understand how to apply marketing techniques to provide the most effective programs. Stay abreast of marketing trends and introduce new and creative approaches to marketing programs that grow sales revenue
Identify metrics to measure every program. Understand the tools available to determine the metrics
Works with cross-business and cross-regional teams to develop programs that meet regional needs that can be easily leveraged within the Americas and other regions. Shares development of materials so that the other regions can leverage
Understand customer and channel requirements to develop appropriate sales tools and promotions and measure their effectiveness
Keeps abreast of marketing trends and leverages new and creative approaches to develop the most effective programs to increase sales revenue
Assists in preparation for key Rockwell Automation trade shows and events including strategy, attendee promotions, exhibit updates, programs/materials, meeting rooms, audio visual, hospitality, graphics, staffing, and other necessary duties to complete a successful show
Utilize data to develop stronger insights for investment areas, market trends, and programs to identify growth strategy and tactics. (example: using white space analysis for product and solution ABM targets)
Conduct tasks in accordance with applicable health, safety, quality and environmental regulations as well as RA GSM policies and procedures
Driving executive and account engagement that influences and accelerates pipeline. Two key metrics are Marketing Influenced Opportunities (MIO) and Sales qualified leads (SQL)
Drive periodic reviews with the North America sales team to give visibility to results and performance and define improvements to the plans
Qualification
Required
Bachelor's Degree in Relevant Field
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred
Bachelor's Degree in Marketing
2+ years of experience with sales and marketing, or a shared service organization
2+ years of experience managing, creating, planning, and executing project plans and / or marketing communications programs
Bilingual in English and Spanish
Proven ability to sell ideas and present strategies at an executive level
Experience using data and quantitative methods to analyze market opportunities
Benefits
Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Company
Rockwell Automation
Rockwell Automation specializes in industrial automation and information, makes its customers more productive.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500MKey Investors
Public Service Commission of Wisconsin
2025-05-16Post Ipo Debt· $500M
2023-07-12Grant
1978-01-13IPO
Leadership Team
Blake Moret
Chairman and Chief Executive Officer
Christian Rothe
Senior Vice President & Chief Financial Officer
Recent News
Business Standard India
2026-01-02
Company data provided by crunchbase