Medal · 3 months ago
Brand & Content Lead
New York City
Full-time
Onsite
Senior Level
$75K/yr - $150K/yr
5+ years expHighlight AI is a proactive AI company focused on enhancing productivity for knowledge workers. They are seeking a founding Brand & Content Lead to define their brand voice and narrative, translating it into engaging content across various platforms.
GamingOnline GamesVideo GamesVideo Streaming
Responsibilities
Define and establish Highlight's brand voice, positioning, and narrative across all customer touchpoints
Create compelling narratives and campaigns for product launches and company milestones
Own and execute content strategy across social, short-form video, blog, newsletters, product updates, and landing pages
Lead our LinkedIn presence (company + exec amplification), publishing thoughtful posts and POVs that build credibility with our audience
Build creator-led growth from zero, and manage relationships with influencers to amplify our story
Develop and maintain a consistent content cadence that grows audience and engagement, by setting up the right playbook and standing up a creative pod to execute
Collaborate across the company to ensure brand consistency across all external communications
Qualification
Required
5+ years in content/brand/storytelling roles (startup or high-velocity tech environment)
A portfolio of writing (founder posts, brand POV, product storytelling, campaigns) you're proud of
Proven ability to build a brand voice and make it consistent across channels
Strong instincts for distribution on social and content platforms: you understand what performs and why, you have a nose for compelling vs. cringe
Experience running launches or integrated campaigns end-to-end
Ability to translate technical/product nuance into simple, credible messaging
Ownership mentality (no task is too small for you) – it's all hands on deck here and we need everyone rowing the boat
Excellent communication skills and a collaborative mindset – we're extremely lean so we're looking for a team player who works well with others
Type-A tendencies: maybe you're extremely detail-oriented. Or maybe you take pride in shipping high-quality products. Whatever it is you do, you give it your all
Must be based in or willing to relocate to NYC or SF – although we're flexible with days off & schedules, we have a 100% in-office culture during the week
Benefits
Competitive salary and generous equity package
Health, dental, and vision insurance
Flexible PTO and parental leave
Paid team lunches during the week
Relocation package
Budget authority for creators and paid amplification
Tools, experimentation budget, and direct access to leadership and engineering
Company
Medal
Medal is a developer of a short-form gaming video clips platform to share digital game clips and highlights with gamers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$85.5MKey Investors
OMERS VenturesMakers FundHorizons Ventures
2024-07-11Series Unknown· $13M
2021-12-14Series C· $45M
2020-01-01Series B· $15M
Leadership Team
Iggy Harmsen
Product
J
Joshua Lipson
Chief Architect
Recent News
Portugal Business News & Insights | Portugal Resident
2025-12-10
startupticker.ch
2025-10-18
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