Embrace Software Inc · 3 months ago
Lead Digital Marketing Specialist
United States
Full-time
Remote
Senior Level, Lead/Staff
7+ years expEmbrace Software Inc is a technology company seeking a Lead Digital Marketing Specialist to spearhead strategic marketing initiatives and SEO growth across its portfolio of Industrial SaaS companies. This role involves both strategic planning and hands-on execution to enhance demand generation, brand visibility, and customer acquisition through effective marketing strategies.
Software
Responsibilities
Partner portfolio company presidents & Sales team executives to define marketing priorities and create go-to-market strategies aligned with growth goals
Build and implement group-wide marketing playbooks — covering brand guidelines, campaign templates, messaging frameworks, and performance dashboards
Oversee consistent brand messaging across digital assets (websites, campaigns, collateral, and social channels)
Build brand engagement across LinkedIn, Facebook, industry forums, and digital communities
Partner with creative and content teams to elevate brand storytelling through thought leadership, case studies, and success stories
Design and execute multi-channel lead generation campaigns that nurture prospects through the customer journey (awareness → engagement → conversion)
Collaborate with sales and CRM teams to align marketing-qualified lead (MQL) definitions and improve pipeline attribution
Analyze market trends, competitor positioning, and customer insights to inform portfolio-wide marketing strategies
Lead SEO strategy and execution: keyword research, site audits, content optimization, backlink strategy, and technical SEO improvements
Manage and optimize campaigns across LinkedIn, Google Ads, and other relevant platforms
Lead email marketing campaigns (segmentation, automation, A/B testing, performance tracking)
Oversee website content, landing pages, and analytics to improve conversion rates
Drive SEO strategy (on-page, off-page, keyword research, content optimization) to increase organic visibility and traffic
Build SEO playbooks to scale best practices across multiple companies
Collaborate with product/engineering teams to ensure websites are optimized for search performance
Monitor performance metrics (rankings, traffic, conversions) and report progress to leadership
Create and manage engaging content calendars for portfolio brands across LinkedIn, Facebook, Twitter, and industry forums
Monitor engagement, track ROI, and recommend optimizations for each channel
Use tools like Google Analytics, HubSpot, SEMrush, Zoho Campaigns, or Salesforce Marketing Cloud to track campaign performance
Provide regular reports on KPIs (traffic, leads, CTR, conversions, ROI)
Prepare and present regular performance reports to senior management, providing actionable insights and strategic recommendations
Use data to continuously optimize the marketing strategy and prove the value of marketing activities
Work closely with sales operations, creative, and content teams to ensure consistent execution
Train and support marketing resources within portfolio companies to adopt and scale marketing & Sales initiatives
Communicate the marketing strategy and progress to all key stakeholders in a clear and compelling manner
Qualification
Required
7–10 years of experience in B2B SaaS Digital marketing with Multi-Channel exposure (preferably in Industrial/Manufacturing /Fintech)
Strong expertise in SEO, SEM, Google Ads, LinkedIn campaigns, and email automation platforms
Strong SEO background — hands-on experience with audits, keyword research, optimization, and tools like SEMrush, Ahrefs, Moz, Google Analytics, and GSC
Track record of driving measurable growth in leads, traffic, and brand visibility
Excellent content development, copywriting, and storytelling skills
Strong analytical ability with experience using Google Analytics, HubSpot, Zoho, Salesforce, or similar platforms
Ability to manage multiple portfolios/projects simultaneously
Excellent communication and stakeholder management skills
Bachelor's degree in Marketing, Business, or a related field
Preferred
Experience collaborating with a diverse, global team within a remote work setting
Benefits
Competitive salary commensurate with experience.
Opportunities for career advancement and professional development.
Experience collaborating with a diverse, global team within a remote work setting.
Company
Embrace Software Inc
Embrace acquires and invests in niche software that provides industry-specific solutions.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$110MKey Investors
CoVenture
2023-10-27Series Unknown· $10M
2021-12-07Debt Financing· $100M
Leadership Team
Mohan Plakkot
CEO, Founder
Recent News
Global Legal Chronicle
2024-05-23
Global Legal Chronicle
2024-05-13
SEC
2023-10-31
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