Alto-Shaam, Inc. · 1 week ago
Integrated Marketing Manager
Menomonee Falls, WI
Full-time
Onsite
Senior Level
7+ years expAlto-Shaam, Inc. is a leader in foodservice equipment, dedicated to continuous improvement and innovation since 1955. They are seeking an Integrated Marketing Manager to lead and mentor the communication and digital team, manage brand positioning and communications, and design multi-channel campaigns to drive demand and awareness.
CommercialComputerFood and BeverageManufacturing
Responsibilities
Lead and mentor the communication and digital team members, providing direction, coaching, and career development
Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively
Foster a collaborative and high-performance culture within the brand & demand team
Manage corporate brand positioning, messaging, and storytelling across channels
Lead internal and external communications, PR, social media, and executive communications
Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader
Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials
Design and execute integrated, multi-channel campaigns that drive awareness and qualified demand
Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas
Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing)
Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives
Define and track KPIs for brand awareness, campaign performance, and lead generation
Collaborate with the team to build dashboards and measure ROI across channels
Continuously test and optimize campaigns for higher engagement and conversion
Partner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications
Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns
Collaborate with cross-functional team members to align marketing efforts with business objectives
Qualification
Required
7–10 years of B2B marketing experience, with at least 3 years in a people leadership role
Strong background in marketing communications, content strategy, and demand generation
Proven experience leading integrated campaigns that combine brand storytelling with digital execution
Strong understanding of digital marketing tactics (SEO, SEM, paid social, retargeting, email automation)
Excellent communication, leadership, and project management skills
Strong editorial and writing skills with the ability to simplify complex product stories
Hands-on experience with marketing automation and CRM systems
Knowledge of campaign reporting, attribution, and ROI tracking
Experience managing agency/vendor partners for advertising, public relations, and digital media
Preferred
Experience in manufacturing, industrial, or B2B equipment industries a plus
Company
Alto-Shaam, Inc.
Founded in 1955, Alto-Shaam continues to pioneer the commercial foodservice industry since its invention of the original Cook & Hold oven.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Dan Schaus
Chief Financial Officer
Jim Koleski, C.P.A.
Chief Financial Officer
Recent News
Company data provided by crunchbase