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FirstKey Homes · 2 months ago

SEO Manager, Organic & AI Search Optimization

Atlanta, Georgia, United States

Full-time

Onsite

Senior Level

5+ years exp

FirstKey Homes is a company focused on enhancing digital visibility in the residential rental market. The Manager, Organic & AI Search Optimization role is responsible for developing and executing strategies to optimize content performance across traditional and AI-powered search platforms, ensuring the brand remains competitive and discoverable.

Property ManagementReal EstateRentalRental Property

Comp. & Benefits

Responsibilities

Lead the strategy and implementation of AEO/GEO initiatives to maximize organic visibility across traditional and generative search environments

Apply deep Technical SEO expertise, including site architecture, structured data, schema markup, page speed optimization, and crawl/index management to ensure site health and discoverability

Ensure FirstKey Homes’ content is structured, discoverable, and aligned with evolving AI and search engine ranking mechanisms

Optimize for features like knowledge panels, rich snippets, answer boxes, and voice search (AEO), while enhancing content to influence AI-generated results in tools like ChatGPT, Google AI Overview, and Perplexity (GEO)

Collaborate cross-functionally with marketing, content, IT, and digital product teams to ensure alignment with business goals and brand voice

Monitor performance across conventional SEO platforms (Google Search Console, SEMrush, Ahrefs) and emerging AI/LLM analytics tools

Provide guidance and leadership on the intersection of content, data, and search across departments

Track emerging technologies and trends in search behavior to ensure FirstKey Homes remains future ready

Qualification

Technical SEOSEO strategyAI-driven optimizationSEO tools proficiencyContent optimizationComplex Problem SolvingActive LearningSystems EvaluationMonitoringSpeakingCritical ThinkingActive Listening

Required

Bachelor's Degree

5 - 8 years of experience leading SEO strategy (technical, content, and local), with at least 2 - 3 years managing teams or cross-functional initiatives in digital marketing or search optimization

Proven hands-on expertise in Technical SEO at scale (site architecture, structured data, schema, site health, performance optimization)

Demonstrated success optimizing content for traditional search engines (Google, Bing) as well as modern AI platforms (ChatGPT, Perplexity, Google AI Overview, Voice Assistants)

Strong understanding of how search engines and generative AI systems surface and prioritize content

Experience working in or with enterprise-level websites, preferably in real estate, property management, B2C service industries, or omnichannel with a local search focus

Proficiency with SEO and analytics tools (e.g., Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog)

Proven ability to translate complex digital concepts into actionable strategies for cross-functional teams

Strong communication, leadership, and project management skills

Experience with large datasets, recommending actions and synthetizing insights

Proven ability to manage data and extract exceptions for targeted performance management

Highly process oriented with passion to investigate root causes, driving process improvement, and enabling change management

Experience working within a multi-disciplined, cross-functional technical organization

Exceptional verbal and written communication skills with proven ability to effectively influence staff at all levels

Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems

Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions

Mathematics — Using mathematics to solve problems

Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times

Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making

Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system

Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action

Speaking — Talking to others to convey information effectively

Writing — Communicating effectively in writing as appropriate for the needs of the audience

Preferred

Exposure to AI/LLM-driven search environments and how generative models influence discoverability

Experience in highly regulated or location-based industries such as property management, housing, or financial services, where compliance and accuracy are critical

Familiarity with voice search optimization and conversational AI trends, including emerging platforms and assistant technologies

Knowledge of local search dynamics and strategies for scaling visibility across multi-market footprints