At Home Care Hospice · 4 months ago
RVP, Business Development - Hospice
BrightSpring Health Services is a provider of home- and community-based health solutions. The Regional Vice President (RVP) of Business Development is responsible for leading the Area Business Development teams to drive business growth and increase revenue, while developing and implementing sales and marketing strategies.
Health CareWellness
Responsibilities
Develops and implements the sales and marketing strategies to grow and expand the Hospice business in the region
Ensures alignment and implementation of sales strategy through discussions with the area leadership team
Monitors and maintains data on market area including competitors and marketing strategies and develops a comprehensive marketing plan designed to meet budgetary volume projections
Manages and directs the Area Operations Leaders in planning in-services, presentations, and in addressing issues with referral sources
Initiates and coordinates contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations
Supports and promotes company philosophy to Key Opinion Leaders/C-Suite/Large accounts in conjunction with Ops/Clinical/AVP
Develops and maintaining comprehensive working knowledge of organization's markets including but not limited to key referral sources, competitors, governmental agencies, and major payer groups and applies this knowledge to effective sales planning and positive public relations
Monitors current industry and marketplace changes and opportunities for competitive advantage
Participates and contributes to the annual budgeting process for the Hospice Division for the respective area of responsibility
Holds leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business / clinical quality goals
Provides leadership, mentoring, coaching and development to direct reports
Responsible for reporting on plans and achievement of business, admission and clinical / quality goals to division leadership
Responsible for recruiting, interviewing, hiring, and training of direct reports
Monitors turnover in the area of responsibility and strives to maintain turnover at target levels or below Ensures proper hiring, training and development of newly hired staff
Works closely with support departments to achieve budget targets, recruiting and retention metrics, and ongoing training and development
Routine collaboration with payer contracting to negotiate the most advantageous contracts possible
Monitor metrics proactively to effect change in a positive direction before month end
Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth
Assigned territory and area of operation can change based on business need
Qualification
Required
Bachelor's degree in Marketing, Business Administration or related field
Ten years experience in hospice and/or home health business development
7 years experience leading a team of business development professionals
Proven success in the development and execution of strategic marketing plans
Excellent presentation and public speaking and sales skills
Experience in strategic planning and collaboration with executive, sales, product development and key operational groups
Preferred
A deep and broad professional network that aligns to our target client base
Demonstrated track record in building new book of business, client relationship management, and evidence of closing and growing accounts
Company
At Home Care Hospice
AT Home Care is owned and operated by caring individuals with over 40 years of Health Care and Clinical expertise, and is the largest independent home health care agency in Virginia.
Funding
Current Stage
Growth StageCompany data provided by crunchbase