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Briggs & Stratton · 2 hours ago

Marketing Manager - Turf and Consumer

Milwaukee, WI

Full-time

Hybrid

Mid, Senior Level

7+ years exp

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, is seeking a strategic and creative Marketing Manager for their Turf and Consumer Business Unit. The role involves planning and executing marketing communications programs to enhance brand awareness and support product sales, while collaborating with various teams and managing public relations efforts.

Industrial ManufacturingMachinery ManufacturingManufacturing

Hiring Manager

Maggie Drechsler

Responsibilities

Partnering with Marketing Leadership to create programs that support the sale of Turf and Consumer segment’s products

Developing and executing integrated marketing plans that align with sales goals and business objectives

Leading marketing initiatives for end-user segments, including seasonal and need-based promotions

Collaborating with sales, product and operations teams to support new product launches

Manage public relations efforts, serving as the primary liaison with PR agencies, media, and corporate communications

Analyzing and reporting on marketing performance, making recommendations for improvement

Maintaining and updating market intelligence databases on pricing, market shares, volumes, and competitors

Manage advertising agreements, creative assets, and campaign timelines while tracking ROI

Planning, budgeting, and providing creative direction for photo and video shoots

Performing full range of managerial responsibilities which may include but not be limited to: interviewing, hiring, coaching and developing employees; planning, assigning and directing work; EEO/AA; performance management; department budget

Qualification

Marketing communicationsData-driven decision-makingCross-functional collaborationManagement experienceMarketing to homeownersMarketing durablesCommunication skillsProblem-solving skillsOrganizational skillsSelf-starterTeam-focused

Required

Bachelors Degree in Marketing or equivalent education and experience

Minimum of seven years' experience, with eight or more preferred, in marketing industry or related field

Strong knowledge of marketing communications

Excellent written and verbal communication skills

Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization

Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter able to work independently

Ability to travel 30% annually - domestically and potentially within North America

Fluent in English and primary language used in area of responsibility and/or location