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Royal Caribbean Group · 1 day ago

Senior Manager, Brand Marketing & Content

Miami, FL

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Royal Caribbean Group is a leader in the vacation industry with global brands and a commitment to innovation. They are seeking a Senior Manager of Brand Marketing who will be responsible for shaping and driving the vision of their vacation brand, focusing on marketing strategy, team inspiration, and brand storytelling.

Travel

No H1B

Responsibilities

Lead development and execution of annual brand marketing plans that drive awareness, revenue, and channel success—grounded in insights, clear briefs, and measurable KPIs. Budget and forecasting excellence required

Oversee creative and production processes with agencies, partners, and internal teams—guiding shot lists, creative reviews, and concept development. Evaluate and negotiate contracts as needed, with solid knowledge of music and talent rights

Champion brand clarity in visuals and tone—equipping cross-functional teams with tools and playbooks for consistency. This is ongoing and critical to our ambitions

Provide and oversee creative direction on photo and video shoots executed by internal and external teams. Mentor and train to ensure alignment with brand objectives and elevate storytelling

Manage agency and stakeholder relationships, optimizing scope, hours, and resources for agile execution

Stay ahead of media and creative trends, applying insights to evolve briefs and the marketing calendar. Drive integrated activations across paid media—out-of-home, TV, audio, experiential, and conversation-driving ideas

Be a catalyst for bold brand expression, championing ideas that inspire and drive the brand forward. Collaborate with analytics to define success metrics, deliver informed briefs, and analyze project performance

Mentor and grow talent—creating a culture of collaboration, curiosity, and accountability while building brand and campaign capabilities

Own and evolve brand guidelines, assets, and messaging frameworks, ensuring relevance and scalability across teams

Lead budget planning, reconciliation, and forecasting with strong financial stewardship, identifying ROI opportunities. Oversee content trafficking, compliance, legal coordination, rights management, and approvals. Performs other duties as required. This job description does not imply these are the only responsibilities; employees may be assigned additional duties by management

Qualification

Brand marketingCreative directionCampaign managementBudget managementIntegrated marketingContent developmentProject managementAnalytical mindsetTech-savvyLeadershipCommunication skillsCollaboration

Required

Bachelor's degree in marketing, communication or other related field required

8+ years of experience in brand marketing with an emphasis on creative and campaign management for a consumer brand

Proven ability to lead brand strategy and execution with a deep understanding of integrated marketing, production, and media

Exceptional people and project leadership—adept at managing high-performing teams and complex campaigns from concept through delivery

Strong business acumen with demonstrated experience managing multi-million-dollar budgets and assessing marketing ROI

Collaborative, inspiring, and adaptable leader who thrives in a fast-paced, evolving environment

Creative thinker with a passion for brand storytelling and an eye for design, detail, and innovation. Experience with content capture and content development

Excellent written, verbal, and executive presentation skills

Strategic thinker with a bias toward action and curiosity

Detail-oriented project manager with top-tier organizational skills

Inspirational team leader and coach

Confident in creative direction and production oversight

Analytical mindset with ability to translate insights into strategy

Skilled in managing agencies, partners, and cross-functional collaboration

Tech-savvy with proficiency in PowerPoint, Excel, and project management tools

Willingness to travel as needed for shoots or brand activations (up to 7+ days at a time)