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Sonos, Inc. · 3 months ago

Senior Manager, Global Marketing Transformation & Operations

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff

$145K/yr - $182K/yr

8+ years exp

Sonos, Inc. is dedicated to creating the ultimate listening experience for customers and is seeking a Senior Manager, Global Marketing Transformation & Operations. This role involves driving evolution in marketing capabilities, overseeing Marketing Effectiveness, Analytics, and Operations functions, and leading a team to optimize marketing investments and deliver exceptional results.

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Comp. & Benefits

No H1B

Responsibilities

Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions

Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies

Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture

Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos' competitive edge in the sound industry

Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives using econometrics models (MMM), incrementality solutions and modern attribution

Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation

Establish and track key performance indicators (KPIs) to ensure marketing efforts are delivering tangible business outcomes

Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations

Ensure the integrity and accessibility of marketing data, working to integrate various data platforms for a holistic view of customer journeys and campaign performance

Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners

Provide leadership and guidance to the Manager, Marketing Operations, ensuring the seamless execution of marketing campaigns and initiatives

Identify and implement best practices for marketing technology (MarTech) stack utilization, automation, and workflow efficiency

Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance

Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations

Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability

Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities

Qualification

Marketing transformationMarketing analyticsMarketing operationsData-driven decision makingAttribution modelingCampaign performance analysisMarketing technologyTeam developmentLeadershipCommunication skillsProblem-solving

Required

8-10+ years of experience in roles focused on marketing operations, marketing analytics, or marketing effectiveness, with at least 3+ years in a leadership position overseeing multiple functions or significant initiatives

Demonstrated success in leading and implementing significant marketing transformation initiatives and delivering measurable business impact

Proficiency in marketing measurement, including attribution modeling and campaign performance analysis

Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and their application to optimize marketing efforts

Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations

Excellent leadership and team development capabilities, with proven experience managing and mentoring diverse teams

Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels

Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field

Preferred

A master's degree (MBA or equivalent) is a plus, but not required

Experience in the consumer electronics or technology industry is a bonus

Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing

Previous experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (e.g., GDPR, CCPA, LGPD) and emerging AI-specific privacy frameworks to build trust and mitigate risk

Benefits

Medical, Dental, and Vision Insurance

A 401(k) plan with company matching and immediate vesting

An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

80 hours of sick time upon hire, refreshed annually

Up to 12 paid holidays per calendar year

Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

Company-paid Disability, Life, and AD&D Insurance

Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

Mental health benefits to support your holistic well-being

A generous employee discount program & Sonos Radio HD - on us!