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Peter Millar · 5 hours ago

Marketing Manager, Luxury Retail

Raleigh, NC

Full-time

Onsite

Senior Level

7+ years exp

Peter Millar is a company committed to passion and customer focus, seeking a dynamic and strategic Retail Marketing Manager to lead marketing initiatives across its stores. This role focuses on driving store traffic, enhancing the in-store experience, and aligning local marketing efforts with the brand vision.

ApparelE-CommerceFashionLeisureProduct Design

Responsibilities

Develop and execute brand marketing plans with a specific focus on the retail stores to amplify key integrated marketing campaigns including but not limited seasonal campaigns, product launches, and experiential activations

Increase brand awareness through the retail store locations by utilizing the lifestyle in person experience to elevate our brand storytelling

Lead the strategy and execution of in-store events and VIP experiences to build brand storytelling

Leverage customer data including CRM analytics and qualitative insights from store teams to refine strategies and marketing focus

Identify and cultivate relationships with local centers of influence, luxury partners, and community organizations to amplify store visibility and brand relevance

Partner with visual merchandising, retail operations, and store managers to ensure consistent brand presentation and customer engagement

Collaborate with digital and e-commerce teams to ensure seamless integration between online and offline marketing efforts

Monitor and report on key metrics including foot traffic, conversion rates, and campaign ROI. Use insights to refine strategies and improve outcomes

Coordinate cross-functional efforts with Brand, PR, creative, and merchandising teams

Build and maintain retail store marketing calendar, ensuring cross functional teams have visibility

Oversee the retail marketing budget, ensuring efficient allocation and alignment with strategic priorities

Qualification

Retail marketingLuxury apparel expertiseData-driven mindsetCustomer behavior analysisRetail operations knowledgeProject managementRetail softwareCommunication skillsInterpersonal skillsCreative mindsetTeamworkIndependent work