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Digitas North America · 8 hours ago

Associate Director, New Business

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$97K/yr - $156K/yr

5+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Associate Director of Growth will work within the Growth team to provide marketing and business development support, craft presentations, and manage complex pitches and prospect meetings.

Marketing & Advertising

Responsibilities

Demonstrates clear knowledge of Digitas offerings

Seen as a go-to person for new business strategy, content, and implementation

Helps craft a story and weave a common thread throughout a presentation

Effectively edits content to ensure points are clearly made and that the work is accurate

Creates appropriate original client-ready pitch content (aka research findings)

Packages work, such as case studies and other materials, based on input by Digitas subject matter experts and senior leaders

Identifies follow-up comms strategies post-pitch meetings

Drives shared goals, teamwork, and active cooperation/ participation among regional Managing Directors and the Growth team in weekly Growth status calls

Ensures meeting Scorecards are completed and distributed within 24 hours of a prospect touch-point

Consistently leads internal debrief discussions and can identify key themes for senior leaders in the spirit of continuous improvement

Demonstrates strong data analysis: gathers, integrates, and reports/ analyzes Growth performance

Leads pitch de-briefs

Proactively identifies/resolves pitch and new business development issues and knows when to push back

Is highly organized, given the range of growth demands; is able to prioritize with minimal support (strong attention to detail & quality)

Ensures team members take personal accountability for on-time, quality execution

Demonstrates ability to read a situation and react appropriately to solve issues

Is flexible, can deal with and work through ambiguity to operate effectively

Manages complex pitches and prospect meetings, working effectively with all capabilities and using their expertise appropriately

Manages a team to consistently and successfully deliver execution of complex programs/projects

Is recognized by other capabilities as effectively balancing Digitas/Pitch participant and pitch team needs to deliver high-impact business development initiatives

Proactively searches out best practices from around the Digitas network to strengthen the team’s delivery

Takes command and control of a room

Is an effective presenter

Focuses on outcomes, ensuring progress on key initiatives with all stakeholders

Communicates urgent matters in a calm, professional, can-do manner

Writes cohesive, organized, and logical client-ready documents that are appropriate to senior audiences

Uses appropriate judgment in fielding contacts from prospective clients and partners/ vendors; knows when to escalate to VP

Uses effective listening skills to digest, process, and guide strategy, identify opportunities, and resolve problems

Builds relationships with external influencers and prospects and responds effectively to requests

Drives professional, impactful standards within the team for all written and verbal client contact

Partners with Corporate Communications to identify appropriate events (e.g., conferences) and supports senior leaders in preparing for such opportunities

Understands what Digitas does and the role different capabilities play

Owns the quality and final deliverable of RFIs

Is viewed as an advisor to senior leaders and the pitch team

Builds relationships with prospective client contacts

Nurtures relationships with pitch consultants as needed

Builds meaningful relationships with Publicis Media peers

Understands and articulates the client's new business strategy - can steer this with insight when required

Positively influences senior leaders and cross-capability teams in new business situations

Understands and conveys the competitive/external environment to senior staff as appropriate

Understands fundamental economics of the Digitas business

Represents Digitas appropriately with Publicis Media, clients, community, and personal network

Develops trust-based relationships within the capability, at Digitas, and with clients

Personally strives to positively influence peer group and cross-capability team

Plays a key role in ensuring recognition for our cross-capability pitch teams and the individuals within them

Is a strong team builder, clarifying roles and expectations

Anticipates interpersonal problems and resolves them - is willing to give and receive constructive feedback

Is recognized across the NB team and extended organization as a key advisor on new business-related issues

Partners with NBD leadership to set a vision for the extended team and mobilizes everyone to meet common goals

Actively participates in other capabilities’ feedback processes

Is a visible presence with senior management

Qualification

Business DevelopmentData AnalysisClient ManagementPresentation SkillsMarketing DegreeAgency Marketplace KnowledgeMicrosoft OfficeGenerative AI ToolsMultitaskingTeamworkCommunication SkillsSelf-starter

Required

Four-year degree in Marketing or related degree, advanced degrees a plus

5-7 years of experience in professional services, business-to-business, and/or sales environments

Knowledge and understanding of the agency marketplace

Experience in setting and managing customer expectations, as well as developing advantageous business relationships

Exemplary written and oral persuasive communication skills

Experience developing and delivering presentations

Self-starter with a penchant for proactively identifying opportunities and the confidence to explore them

Proven ability to multitask and meet corresponding deadlines

Expert knowledge of Windows and/or OSX and Microsoft Office (Word, Outlook, Excel, PowerPoint) along with other presentation software (Macromedia, Apple Keynote, etc.)

Candidate must be open to travel as needed

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation