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Arc'teryx Equipment · 3 months ago

Senior Director, Global Brand Management - Footwear

Portland, OR

Full-time

Onsite

Director/Executive

$188K/yr - $259K/yr

10+ years exp

ARC'TERYX is a leading brand in outdoor performance products, and they are seeking a Senior Director of Global Brand Management for Footwear. In this role, you will be responsible for leading the marketing strategy for the footwear category, shaping brand positioning, and collaborating cross-functionally to drive engagement and conversion.

Consumer GoodsManufacturingOutdoorsRetailSporting Goods

Responsibilities

Defining and evolving the Arc’teryx footwear brand narrative, ensuring differentiation in the outdoor and performance footwear market

Strategically partnering with Product, Merchandising, and Commercial teams to align marketing efforts with product roadmaps and sales strategies

Developing and implementing the global marketing strategy for the footwear category, ensuring alignment with Arc’teryx’s brand values, business goals, and consumer insights

Overseeing integrated marketing campaigns, product launches, and seasonal storytelling efforts, collaborating closely with creative, digital, retail, and regional marketing teams

Leveraging data, analytics, and market research to inform strategic decisions and identify opportunities for growth

Working with sports marketing, ambassador programs, and brand partnerships to amplify Arc’teryx footwear within key communities and target audiences

Building, mentoring, and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence

Establishing key performance indicators (KPIs) to measure marketing effectiveness and optimize strategies based on data-driven insights and sharing back insights to Brand Leadership Team

Being a thought partner with senior leadership team in advising the direction of our global footwear expansion

Enhancing seamless consumer journeys across digital, retail, and emerging commerce platforms

Collaborating with design, product, and supply chain teams to align marketing with innovation and inventory trends

Qualification

Global marketing strategyBrand storytellingData-driven decision makingConsumer behavior analysisFootwear industry experienceTeam leadershipCommunicationCollaboration skillsAdaptabilityProblem-solving

Required

You have a Bachelor's degree in design, marketing or related field

You have 10+ years' experience in a similar role - brand marketing, product marketing, or category marketing, preferably in the footwear, outdoor, or performance apparel industries

You have experience in leading global marketing strategies and launching high performance products in competitive markets

You are a strategic thinker with a deep understanding of consumer behavior, digital trends, and brand storytelling

You are skilled in data driven decision making, with the ability to translate insights into impactful marketing strategies

You are deeply passionate about the outdoors, innovation, and performance-driven products, aligning with Arc'teryx's mission and values

You are a strong communicator and relationship builder, with the ability to influence and inspire across all levels of organization

You have superior verbal and written communication skills coupled with strong collaboration skills

You are versatile, adaptable and have superior business acumen to support strategic planning and decision making

You have experience working and leading projects in a multi-cultural and multi-function (product, sales, and marketing) environment

You believe in continuous improvement and lead with empathy, compassion and teamwork

You have a proven track record in leading in the footwear space and growing market shares

You demonstrate initiative, agility, and commitment, while balancing autonomy and collaboration

You inspire breakthrough thinking and continuous improvement

You set a clear vision, align your team around common objectives, and foster commitment to these objectives

You are proactive in identifying the root cause of issues and developing solutions

You remain highly flexible and adaptable when faced with ambiguity

Benefits

Competitive bonus program

Benefits that we offer

Company

Arc'teryx Equipment

Glassdoor3.9

Arc’teryx is a Canadian company born in the Coast Mountains, where our passion for the outdoors drives us to push the boundaries of performance and durability.

Founded in 1989

Vancouver, British Columbia, CAN

1001-5000 employees