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Live Nation Entertainment · 23 hours ago

Insomniac - Marketing Campaign Specialist, YouTube

Calabasas, CA

Full-time

Onsite

Mid Level

$70K/yr - $85K/yr

3+ years exp

Live Nation Entertainment is a leading company in the music festival and event production industry. They are seeking a Marketing Campaign Specialist to oversee YouTube operations and growth strategies, focusing on creating and executing innovative marketing campaigns.

ConcertsEvent PromotionEventsMedia and EntertainmentTicketing

No H1B

Responsibilities

Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc

Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement

Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives

Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives

Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities

Analyze week-to-week performance data. Including YouTube channel analytics, social media engagement, and paid media with adapting marketing plans based on insights with regularly communicating key targets and performance metrics to internal and external partners

Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior

Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow

Partner with in-house design and media (video and motion) teams to develop YouTube-optimized assets

Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives

Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps

Ensure timely and accurate approvals for all marketing and YouTube/media assets

Support recruitment, training, and onboarding of various team members, including those supporting video and YouTube operations

Train and provide support in onboarding team members, clients, vendors and partners when needed

Other projects and responsibilities as assigned

Qualification

YouTube marketingContent strategyAudience developmentDigital marketingCopywritingProject managementCommunicatorPassion for musicAnalytical skillsTraining skillsVendor managementEvent marketingSocial mediaProcess improvementContent creationAttention to detailTeam collaborationLeadership skillsAdaptabilityCreative thinking

Required

3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy

Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem

Exceptionally high attention to detail while working in a fast-paced environment

Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands

Strong communicator who is comfortable leading strategy and presenting YouTube insights and campaign results

Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns

Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice

Experience managing multiple timelines, adapting quickly, and collaborating across departments

Preferred

Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut

Company

Live Nation Entertainment

Glassdoor4.0

Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.

Founded in 1996

Beverly Hills, California, USA

10001+ employees