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Carnegie Mellon University · 8 hours ago

Associate Director, CRM and Marketing Operations – Tepper School of Business

Pittsburgh, PA

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Carnegie Mellon University's Tepper School of Business is seeking a tech-savvy and collaborative Associate Director for CRM and Marketing Operations. The role involves managing the Slate CRM system, supporting admissions marketing efforts, and optimizing email campaigns to enhance student recruitment and experience.

EducationHigher EducationUniversities

Growth Opportunities

No H1B

Responsibilities

Manages CRM in Slate for graduate business programs, using existing email content based on the Communication Plan created by the Director of Marketing

Will implement event creation within the Slate system based on the existing recruitment plan and will send promotional email messages to specific targets using the CRM

Regularly and consistently uploads leads in accordance with established standards and procedures, and ensures timely inclusion in corresponding communication plans

Will work with the Director on the execution of admissions marketing strategies

Will also coordinate specific activities to meet objectives and to support the goals of the admissions office

Evaluates MBA and MS applications and makes recommendations for action to the Admissions Committee

Conducts behavioral interviews as part of the candidate evaluation

This includes analyzing and synthesizing a large amount of often conflicting data (including undergraduate transcript, test scores, professional history, letters of recommendation, extracurricular involvement, essays, and interview report), and proving the necessary evaluative information in the review of foreign credentials

Meets with visiting prospective students to advise them on graduate management education opportunities at Carnegie Mellon

Provides advice and counsel to faculty, students, and/or staff regarding the admissions process

Responds to routine and non-routine inquiries from applicants concerning the application process, notification, financial aid information, visa requirements, conditions, and program requirements

Attends recruitment receptions in select cities throughout the country to increase Tepper’s Masters Programs visibility and attract higher quality applicants

Collaborates and liaises with other offices within department in the updating, execution, and maintaining of admitted student platform

Prepare and present reports on admissions trends, activities, and outcomes using Slate

Provide technical and strategic support in onboarding new drip campaigns into Slate or expanding functionalities of existing programs

Play a key role in evaluating and improving recruitment and admissions strategies through systems and analytics

Implementing new Slate functionality as it becomes available to keep the system current

Other duties as assigned

Qualification

Slate CRMAdmissions marketing strategiesData analysisGoogle SuiteMicrosoft OfficeSQLInterpersonal skillsProblem-solving skillsProject managementCommunication skills