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Alchemy · 19 hours ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

$150K/yr - $220K/yr

6+ years exp

Alchemy is a company dedicated to bringing web3 to a billion people by providing builders with the necessary tools for exceptional onchain products. As a Product Marketing Manager focused on Fintech & Financial Services, you'll be responsible for positioning and selling Alchemy's infrastructure to key financial institutions and translating complex blockchain capabilities into compelling value propositions.

BlockchainDeveloper APIsDeveloper PlatformProductivity ToolsWeb3

Growth Opportunities

Responsibilities

Own positioning for Alchemy's infrastructure tailored to financial use cases, i.e., cross-border payments, stablecoins, yield generation, and embedded DeFi

Lead product launches targeting fintechs and financial institutions - from landing pages to co-marketing initiatives with key partners

Be the voice of our customers by conducting research to understand needs, translating insights into a marketing strategy

Create content that educates fintechs on building onchain: crypto playbooks, integration guides, competitive comparisons, case studies, and thought leadership

Enable Sales and BD to close enterprise deals with collateral on fintech buyer personas, competitive positioning, objection handling, and customer proof points

Qualification

Product marketing experienceFintech knowledgeGTM strategyBlockchainAccount Based MarketingStorytelling skillsResearch skillsSelf-starter mentalityCommunication skills

Required

6+ years of product marketing experience with a focus on fintech, payments, financial services, or B2B SaaS

Experience marketing to technical audiences (product managers, engineers, technical decision-makers) and translating complex infrastructure into clear business value

Proven track record of leading product launches, developing GTM strategy, and driving measurable adoption or revenue

Exceptional storytelling and communication skills - equally comfortable writing customer-facing collateral, internal strategy memos, or presenting to executives

Self-starter mentality with the ability to thrive in fast-moving, ambiguous environments and wear multiple hats

Preferred

Prior work in a high-growth startup or scale-up environment

Experience in crypto, blockchain, DeFi, stablecoins, or institutional digital assets - either at a native crypto company or a non-crypto company adopting blockchain

Background in developer marketing or API-first products (Stripe, Twilio, Plaid, etc.)

Experience with Account Based Marketing, Partner Marketing, or enterprise sales enablement