Home Instead Somerset-NJ ยท 3 months ago
Home Care Sales and Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expHome Instead is the leading Home Care provider for Somerset and Middlesex counties, seeking an experienced Home Care Sales and Marketing Manager to manage their Sales and Marketing activities. The role involves building partnerships and driving Home Care referrals, requiring strong sales and client communication skills while spending 75% of the time meeting with referral providers, prospects, and clients.
Hospital & Health Care
Responsibilities
Responsible for researching, developing and nurturing Referral Provider Network relationships and producing referrals. Perform all phases of the consultative sales process, including preparation and documentation of calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead services and additional community resources
Achieve referrals and onboard clients with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, rehabilitation centers, etc
Develop, review and optimize sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals
Develop and maintain knowledge of Home Instead brand. Effectively present Home Instead marketing materials and services to referral providers, including 1:1 meetings, lunch and learns and group presentations
Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities
Develop a database of qualified leads from referrals through face-to-face meetings, calls, email, and Web
Conduct Service Inquiries and Care Consultations to sign up clients for Home Care following the consultative sales process
Support onboarding and ensure smooth coordination between clients and internal service teams
Track and report referrals, consults, starts of care, client engagement and feedback
Assist in developing and executing marketing campaigns (email, social media, events)
Participate in the development of engaging content for newsletters, social media, and blog posts
Coordinate with outside vendors for print, promotional materials, and events
Analyze marketing campaign performance and suggest improvements
Qualification
Required
5+ years of experience in Sales
2+ years of experience in Client service or Marketing
Strong consultative selling skills and a track record of hitting conversion goals
Confident communicator - written, verbal, and visual and the ability to listen effectively
Experience developing a marketing/sales plan and updating management on success and opportunities for improvement
Comfortable using CRM, email marketing platforms, and social media tools
Highly organized with a proactive, self-starter mindset
Must have the ability to work independently, maintain confidentiality of information and meet deadlines
Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making
Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures
Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
Preferred
Creative eye for branding and customer experience is a plus
Proven work experience in a small office preferred
Homecare or Medical Office is preferred
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
Home Instead Somerset-NJ
We enhance the lives of aging adults and their families. We provide exceptional certified hourly and live-in caregivers
Somerset, New Jersey, US
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase