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Marsh McLennan · 3 months ago

Lippincott - Director, Brand Marketing & Social Media Strategy

New York - 499 Park

Full-time

Hybrid

Senior Level, Lead/Staff

$130K/yr - $150K/yr

10+ years exp

Marsh McLennan, through its brand Lippincott, is seeking a Director of Brand Marketing & Social Media Strategy to enhance their marketing capabilities. The role involves developing innovative brand strategies, collaborating with various teams, and advising clients on effective marketing approaches across multiple channels.

Financial ServicesProfessional ServicesService Industry

Responsibilities

Be a subject matter expert in social and digital marketing for the firm

Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.)

Craft creative briefs to guide how the brand comes to life across channel-specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture

Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond

Develop channel-native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences

Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy

Collaborate with media partners to plan and execute paid media strategies

Contribute to Lippincott’s own social channels to meet the firm’s broader marketing objectives

Qualification

Brand marketingSocial media strategyIntegrated marketing campaignsPeople managementCreative writingConsumer researchC-Suite influenceCultural trendsCollaborationFast-paced environment

Required

10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10)

3+ years of people management experience

Ability to convey complex ideas and plans simply, beautifully and effectively

Ability to influence/manage senior leadership internally and externally up to C-Suite executives

Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands

Experience partnering with and managing external companies (partners, agencies, vendors, retailers)

Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush)

Exceptional creative writing skills and an ability to develop brand-aligned social copy

Preferred

Experience partnering with global Fortune 500 brands

Passion for culture inclusive of music, art, fashion and sport discourse

Ability to present to and influence at all levels of an organization

Ability to work in a fast-paced, dynamic environment

Benefits

Health benefits

401K savings

Employee assistance programs

Company

Marsh McLennan

Glassdoor4.0

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman.

Founded in 1871

New York, New York, USA

10001+ employees