Wonderist Agency - Dental Marketing · 3 months ago
Senior In House Marketing Manager
SD Metro Area
Full-time
Hybrid
Mid, Senior Level
3+ years expWonderist Agency is a full-service marketing agency that supports over 1,000 dentists across the country. They are seeking a strategic and results-driven In-House Marketing Manager to lead their marketing strategy, drive brand growth, and generate inbound leads through various digital channels. The role involves developing marketing strategies, managing SEO and content, and executing social media and email campaigns to enhance brand visibility and engagement.
AdvertisingHealth CareMarketing
Responsibilities
Develop and execute Wonderist’s marketing strategy (excluding partnerships) to drive growth and hit Wonderist growth objectives
Define target audiences, set KPIs, oversee digital marketing, and ensure consistent brand messaging across all channels
Drive organic growth by developing and implementing SEO best practices, creating engaging and informative website content, and managing the Wonderist blog
Develop and execute social media strategies to build brand awareness, engage target audiences, and drive traffic to the website
Run and optimize paid campaigns (Google Ads & social media) for lead generation, including A/B testing, ad copywriting, and performance tracking
Own email marketing, including list management, engaging newsletter creation, drip campaigns, automation workflows, and lead capture optimization
Develop and execute outbound lead activation strategies using SMS and email to target and nurture leads and drive conversions
Produce high-quality content (blogs, videos, infographics, social posts) and leverage AI/repurposing for multi-channel distribution
Regularly monitor, analyze, and report on key marketing metrics to track progress towards goals, identify areas for improvement, and demonstrate the return on investment (ROI) of marketing activities
Work effectively with internal teams to resolve challenges and improve processes
Continuously improve skills and knowledge in relevant marketing disciplines
Qualification
Required
3+ years of experience in digital marketing with proven results in SEO, paid advertising, and content strategy
Advanced proficiency with Google Ads, Google Analytics, SEO tools (SEMrush, Ahrefs, etc.), and marketing automation platforms
Strong technical knowledge of SEO best practices, PPC campaign management, and conversion optimization
Expertise in multi-channel marketing including social media management, email/SMS campaigns, and content creation
Experience managing marketing initiatives and collaborating cross-functionally in a fast-paced environment
Proficiency with CMS platforms (WordPress), design tools (Canva/Adobe Suite), and social media management tools
Excellent written and verbal communication skills with ability to craft compelling copy and present strategies
Familiarity with project management tools such as Monday.com for tracking workflows and team priorities
Preferred
Knowledge of dental industry or healthcare marketing
Bachelor's or Master's degree in Marketing, Communications, or related field
Experience with AI tools for content creation and marketing automation
Video content creation and editing skills
Portfolio showcasing successful marketing campaigns with measurable ROI
Company
Wonderist Agency - Dental Marketing
Wonderist Agency is a full-service marketing agency for dental practices to help them grow their new patient base through a personalized, results-focused marketing plan.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Laura Maly
Co-Founder
JoAnna Pickett
Partnerships & Business Development Manager
Company data provided by crunchbase