Apply on Employer Site

Paycom · 7 hours ago

Sr Consumer Insights Lead

Oklahoma City, OK

Full-time

Onsite

Senior Level

Paycom is a company focused on marketing strategy, and they are seeking a Sr. Consumer Insights Lead to drive understanding of consumer behaviors and needs. The role involves leading research programs, translating data into insights, and collaborating with various teams to support marketing strategies.

Human ResourcesSoftware

Responsibilities

Lead the end-to-end execution of customer and market research projects—from scoping and methodology design to analysis and reporting

Conduct quantitative (e.g., surveys, segmentation, conjoint analysis) and qualitative (e.g., focus groups, IDIs, ethnographies) research to uncover customer needs, perceptions, and pain points

Partner with key teams within Marketing, PR, Activation and Leadership, to align research initiatives with business priorities and to ensure it supports cross-department goals

Develop and maintain customer segmentation models and personas that inform marketing strategy and targeting

Manage external research vendors and consultants when needed, ensuring quality, cost-efficiency, and timely delivery

Deliver compelling presentations and reports that turn data into strategic insights, influencing decision-making at the highest levels

Monitor industry trends, competitive activity, and emerging client needs to inform forward-looking strategies

Collaborate with analytics, data science, product research and customer experience teams to integrate behavioral and transactional data into consumer insight narratives

Review external research sources for marketing use and ensure proper and consistent citation, and audit use of research and statistics for quality control

Champion a client-first mindset across the organization

Qualification

Consumer research methodologiesData analysisSegmentation modelsQualitative researchQuantitative researchStorytellingPresentation skillsCollaboration

Required