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Vanguard · 3 months ago

Sr Product Manager - Hyper-Personalization

Charlotte, NC

Full-time

Hybrid

Senior Level

Vanguard is committed to the long-term financial wellbeing of its clients and is seeking a Senior Product Manager for Hyper-personalization. This role involves formulating the vision for the personalization platform, guiding product strategy, collaborating with stakeholders, and integrating data and analytics into the platform.

FinanceFinancial Services

No H1B

Responsibilities

Formulating the vision and value proposition for the personalization platform

Guide to platform product strategy and roadmap through research and analysis

Collaborate with business stakeholders to inform use case strategy

Contribute to people/process enablement and outcome measurement within client experience

Lead cross-functional teams to ensure alignment and execution

Implement audience segmentation and engagement strategies

Integrate data, AI/ML, experimentation, and analytics into the personalization platform

Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech

Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience

Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership

Ensure governance and compliance in platform operations

Defining strategies and contributing to annual planning to achieve business objectives