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Oliver Wyman · 2 months ago

Lippincott - Director, Brand Marketing & Social Media Strategy

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$130K/yr - $150K/yr

10+ years exp

Oliver Wyman's Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. The Director, Brand Marketing & Social Media Strategy will lead the growth of marketing capabilities, develop comprehensive strategies, and collaborate with various teams to enhance brand presence across multiple channels.

ConsultingFinanceFinancial ServicesRisk Management

Growth Opportunities

Responsibilities

Be a subject matter expert in social and digital marketing for the firm

Partner across strategy, design, and experience teams to prove the extendibility of our brand recommendations, teeing up brand-authentic opportunities to activate across traditional and emerging channels (owned, paid media, events, sponsorship, influencer, etc.)

Craft creative briefs to guide how the brand comes to life across channel-specific assets, not only leading to great work, but elevating the potential to earn media and breakthrough in culture

Be the master architect of marketing strategies and activation roadmaps to ensure that brand recommendations are executed flawlessly at launch and beyond

Develop channel-native messaging and creative, guiding teams on how to flex the brand personality across to optimize for the cultures and customs of each channel and their audiences

Advise clients on how to define, measure and track success of recommendations within each channel in support of the business and brand strategy

Collaborate with media partners to plan and execute paid media strategies

Contribute to Lippincott’s own social channels to meet the firm’s broader marketing objectives

Qualification

Brand marketingSocial media strategyIntegrated marketing campaignsConsumer researchPeople managementCreative writingContent creation toolsInfluencing skillsPassion for cultureCollaboration

Required

10+ years of experience with brand marketing, social media strategy, connections strategy, comms planning, or engagement strategy (portfolios and examples of work are welcome to support quality of experience if number of years is below 10)

3+ years of people management experience

Ability to convey complex ideas and plans simply, beautifully and effectively

Ability to influence/manage senior leadership internally and externally up to C-Suite executives

Experience developing and executing large-scale or global integrated marketing campaigns (online/offline advertising, web, events) for both B2B and B2C brands

Experience partnering with and managing external companies (partners, agencies, vendors, retailers)

Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience

Experience developing high performing social / digital content (including fluency with content creation tools like CapCut, Canva, Final Cut Pro, or Adobe Premiere Rush)

Exceptional creative writing skills and an ability to develop brand-aligned social copy

Preferred

Experience partnering with global Fortune 500 brands

Passion for culture inclusive of music, art, fashion and sport discourse

Ability to present to and influence at all levels of an organization

Ability to work in a fast-paced, dynamic environment

Benefits

Health benefits

401K savings

Employee assistance programs

Company

Oliver Wyman

Glassdoor4.2

Oliver Wyman is a management consulting firm that specializes in strategies, operations, risk management, and organizational transformation. It is a sub-organization of Marsh & McLennan.

Founded in 1984

New York, New York, USA

5001-10000 employees