CRM & Email Marketing Manager jobs in United States
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eMed · 3 months ago

CRM & Email Marketing Manager

positionMiami, FL
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date3+ years exp

SheMed is a fast-growing women's health company focused on transforming care access and experience for women. They are seeking a data-driven and creative CRM & Email Marketing Manager to lead user acquisition and engagement through targeted campaigns while ensuring brand consistency and compliance.

Communications InfrastructureHealth CareInternetSoftware

Responsibilities

Own and execute the customer journey across email, SMS, and CRM—from onboarding and nurture to conversion and retention
Plan, build, test, and optimize marketing automation workflows and one-time campaigns using platforms like Braze, Klaviyo, Iterable, or similar
Develop and maintain robust customer segmentation strategies to drive relevance and engagement at scale
Proactively identify opportunities for experimentation and growth, from A/B testing frameworks to channel innovations that drive conversion and engagement
Monitor campaign KPIs (open/click rates, CVR, revenue per send, unsubscribes, etc.) and deliver insights and recommendations to improve ROI
Maintain brand consistency across all campaigns, including transactional messages, ensuring SheMed’s warm and empathetic tone is upheld
Work closely with Product, Content, Creative, and Data teams to ensure alignment of messaging and promotional strategies
Localize lifecycle flows and messaging to align with US cultural nuances, seasonal trends, and women’s health priorities
Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (as applicable) guidelines
Help define and maintain data structure and hygiene across CRM systems to ensure actionable insights and efficient automation

Qualification

Email/CRM marketingCRM/ESP platformsLifecycle marketing strategiesA/B testingAnalytical skillsCopywritingBrand consistencyHIPAA compliancePassion for women's health

Required

Min. 3 years, preferably 5+ years of hands-on experience in email/CRM marketing, ideally within healthtech, DTC healthcare, or e-commerce
Proficiency with CRM/ESP platforms (e.g., Braze, Klaviyo, Iterable, Salesforce Marketing Cloud)
Strong analytical skills and experience using tools like Google Analytics, Looker, or similar
Demonstrated success in developing lifecycle marketing strategies that increase CLTV and reduce churn
Experience with A/B testing, experimentation design, and attribution modeling
Excellent copywriting instincts and a strong eye for design, tone, and brand consistency
Knowledge of HIPAA compliance and health-related communications is a plus
Passion for women's health and wellness; proactive, curious, and mission-driven

Benefits

Competitive compensation and benefits

Company

eMed

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eMed provides on-demand, verified care and chronic disease management programs. It is a sub-organization of Merge Healthcare.
dateFounded in 2020
location
Miami, Florida, USA
people-size51-200 employees
web-link
https://www.emed.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Aon
2025-08-18Corporate Round
2020-01-01Series Unknown
2004-09-15Acquired

Leadership Team

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Amy Elkins
Chief Operating Officer
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Jim Heising
Advisor
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Recent News

PR Newswire
TOM BRADY NAMED CHIEF WELLNESS OFFICER OF EMED
2026-01-12
PR Newswire
EMED PROVIDES ACCESS TO FDA-APPROVED WEGOVY® PILL THROUGH ITS TRUSTED, CLINICALLY GUIDED MODEL OF CARE
2026-01-06
PR Newswire
eMed Population Health Appoints Dr. Dyan Hes as Chief Medical Officer
2025-10-04
Company data provided by crunchbase