Apply on Employer Site

BDA, LLC · 3 weeks ago

Program Manager, Branded Merchandise eCommerce Sales

Atlanta Metro

Full-time

Onsite

Mid Level

$70K/yr - $82K/yr

3+ years exp

BDA, LLC is a top global Merchandise Agency known for its entrepreneurial spirit and exceptional team. The Program Manager is responsible for managing promotional merchandising programs and eCommerce assortments, driving sales strategies, and ensuring a seamless customer experience across assigned accounts.

AdvertisingBrand MarketingSporting Goods

Responsibilities

Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors

Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives

Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives

Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement

Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization

Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge

Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes

Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives

Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals

Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock

Other job duties and projects as assigned

Qualification

ECommerce platformsData analysisSales strategyProject managementDigital marketingP&L managementCross-functional collaborationCommunication skillsProblem-solving skillsOrganizational skillsDetail-oriented

Required

Bachelor's degree or equivalent combination of work and experience

2+ years' experience working with accounts' retail stores and ecommerce platforms to deliver profitable results

3+ years sales and/or account management experience

Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques

Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics)

Detail-oriented and analytical mindset with strong problem-solving skills

Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders

Proficiency with MS Office suite including ability to create documents and spreadsheets utilizing MS office software and Smartsheet

Experience with change management

Benefits

Robust PTO

Vacation

A paid volunteer day

Holidays

Summer Fridays

Medical, dental, vision, life, and AD&D insurance

401k

Tuition reimbursement

Mental health and financial wellness programs

Professional development opportunities including tuition reimbursement

Company

BDA, LLC

Glassdoor3.3

Bensussen Deutsch & Associates, LLC (BDA) is a global Merchandise Agency™ providing customized marketing, branded merchandise, e-commerce, and fulfillment solutions for iconic sports organizations, entertainment properties and Fortune 1000 enterprises.

Founded in 1984

Woodinville, Washington, USA

1001-5000 employees