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Maven · 3 months ago

Head of Instructor Acquisition

United States

Full-time

Remote

Senior Level, Lead/Staff

$175K/yr - $225K/yr

8+ years exp

Maven is a company focused on enabling professional growth through expert-led courses. The Head of Instructor Acquisition will be responsible for driving awareness and engagement among potential instructors, developing brand strategies, and leading community growth initiatives.

E-LearningEdTechEducation

Growth Opportunities

Responsibilities

Your primary goal will be increasing the number of new, high quality instructors launching courses each month

Develop Maven’s instructor-facing brand strategy, balancing aspiration with credibility

Define our instructor value proposition across audience segments

Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

Activate and nurture a vibrant community of influencers, advisors, creators, operators, and execs who refer and inspire future instructors

Lead instructor-facing content strategy, including thought leadership, case studies, spotlight stories, and executive communications

Own our presence in relevant industry communities, events, and networks (online and IRL)

Scale high-quality inbound instructor interest

Ideate, create and launch targeted campaigns, events, and partnerships that reach the right experts at the right time

Constantly experiment, measure, and iterate on acquisition tactics and messaging

Stay obsessively close to our instructor audience: their motivations, objections, workflows, and goals

Lead qualitative and quantitative research to segment the market and refine targeting

Translate insights into GTM strategies, onboarding flows, and product feedback

Qualification

Acquisition marketingGTM strategyCommunity buildingBrand strategyQualitative researchData-driven optimizationEvent managementPartnership cultivationHigh-trust marketingStorytelling