Apply on Employer Site

Sega of America, Inc. · 2 months ago

Sr. Social Media Manager

Burbank, CA

Full-time

Hybrid

Mid, Senior Level

$140K/yr - $160K/yr

3+ years exp

Sega of America, Inc. is a prominent player in the gaming and entertainment industry, seeking a Senior Social Media Manager to enhance its social media presence. The role involves overseeing social media strategy, managing content calendars, and collaborating with various teams to drive engagement and brand trust across SEGA's IPs.

PC GamesPublishingVideoVideo Games

H1B Sponsor Likely

Responsibilities

Oversee Social Media strategy across all SEGA IPs and franchises, working cross-functionally to both maximize, improve and protect the value of our social channels

Own the content calendar and posting schedules for SEGA social channels, working with internal teams to identify the best formats, timing, etc. for content and posts

Identifying quality of life improvements to social workflow, strategy, platforms, etc

Work with the content managers and producers at SEGA to help coordinate and publish high level social media content

Stay on top of social trends, key tech developments, new platforms, etc. to deliver the most informed and accurate recommendations for content

Plan and execute around viral content moments, work internally to build and streamline approvals chains to ensure ease of production process and fast turnarounds

Collaborate with Influencer team to find new partners on Social Media for amplification, collaboration, induction into Creator Programs, etc

Develop SEGA’s Social Media 'Brand Voice' across multiple channels and spaces, and develop a workflow to support this tonality across our channels

Leverage data and insights to activate conversations that grow meaningful engagement, grow brand trust, and drive conversion into our fan spaces

Develop, track and analyze Social Media channel performance (views, CTR, engagement rate), fan base growth, and content-driven conversions

Work with Community Projects manage to produce weekly and monthly recap reports with insights, benchmarking social content

Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback

Other responsibilities are performed as assigned or needed

Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons: For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status. To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams. To enhance the sharing of information necessary to effective job performance and product creation. To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes

Qualification

Social Media ManagementSocial Media StrategyContent CreationSocial Media MetricsInfluencer CollaborationAnalytic ToolsGaming KnowledgeInterpersonal CommunicationCreative ThinkingTeam CollaborationPositive Attitude

Required

3-5 years of experience in a Social Media specific role

Excels at planning complex calendars across multiple teams and spaces

Deep, intimate knowledge of Social Media performance metrics, KPIs, etc - and an ability to speak with confidence around the Social landscape across all platforms

Knowledge of the content creation and influencer landscape within the gaming industry and a keen eye for growing and emerging talent on Social Media

Strong interpersonal communication, written, and reporting skills

A creative thinker who is open to collaboration and thinking outside-the-box to develop unique workflows and processes

Open to flexible hours while working with overseas teams

Ability to work as part of a small and busy team

Excellent communication skills, both internally to a wide range of teams as well as externally to creators and the wider public

Positive and professional attitude

An understanding of social listening tools such as Tubular and Synthesio, and the ability to suggest others where they might be necessary to better improve our insights

A passionate gamer with deep knowledge of the games landscape

Preferred

manager level experience preferred

Proficient with JIRA, Trello, PowerPoint, SharePoint, and analytic measurement tools preferred

Proficient with Social Media tracking and posting tools like Sprout, Sideqik, etc

Company

Sega of America, Inc.

SEGA of America, Inc.

Founded in 1960

Irvine, California, USA

201-500 employees

http://www.sega.com

H1B Sponsorship

Sega of America, Inc. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (4)

2023 (3)

2022 (1)