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Orveon Global · 5 hours ago

Director Paid Media

New York, NY

Full-time

Hybrid

Director/Executive

$126K/yr - $180K/yr

8+ years exp

Orveon Global is a new kind of beauty company focused on iconic brands like bareMinerals, BUXOM, and Laura Mercier. The Director, Paid Media will lead strategy and execution of paid media campaigns, ensuring alignment with business objectives and driving growth across various platforms.

Cosmetics

Responsibilities

Full Funnel Paid Media Strategy development: define and implement paid media strategies to drive customer acquisition, brand awareness, consideration and conversion

Monitor and analyze campaign performance metrics, ensuring KPIs are met across channels and sharing back relevant insights with internal teams

Ensure media is working efficiently and effectively to deliver on aggressive brand.com and Amazon.com sales goals, partnering with E-commerce

Lead and manage the agency relationship; agency teams are seen as an extension of the Orveon media team so ensuring they are well equipped with business objectives and sales results to help better inform their media decisions

Ensuring creative is properly briefed in based on media insights and delivered to spec, while sharing back creative results to creative/social/influencer team to help future planning

Communicating to senior leadership media results and insights as it pertains to business performance

Manage and oversee the media budget, ensuring media budget is spent in full, partnering with finance on any budget adjustments needed

Lead, mentor and develop direct report

Maintain strong relationships with key media vendors and ensure Orveon brands are kept top of mind for new opportunities

Qualification

Paid Media StrategyAmazon MediaDigital Campaign ExecutionBudget ManagementLeadership SkillsCommunication SkillsTeam ManagementCross-Functional Collaboration