This job has closed.

EMED Technologies · 3 months ago

CRM & Email Marketing Manager

Miami, FL

Full-time

Onsite

Mid, Senior Level

3+ years exp

eMed, LLC is a fast-growing women's health company focused on transforming care access and management for women. They are seeking a data-driven and creative CRM & Email Marketing Manager to drive user acquisition and engagement through targeted campaigns, while ensuring brand consistency and compliance with guidelines.

ManufacturingMedical DeviceProduct Design

Responsibilities

Own and execute the customer journey across email, SMS, and CRM—from onboarding and nurture to conversion and retention

Plan, build, test, and optimize marketing automation workflows and one-time campaigns using platforms like Braze, Klaviyo, Iterable, or similar

Develop and maintain robust customer segmentation strategies to drive relevance and engagement at scale

Proactively identify opportunities for experimentation and growth, from A/B testing frameworks to channel innovations that drive conversion and engagement

Monitor campaign KPIs (open/click rates, CVR, revenue per send, unsubscribes, etc.) and deliver insights and recommendations to improve ROI

Maintain brand consistency across all campaigns, including transactional messages, ensuring SheMed’s warm and empathetic tone is upheld

Work closely with Product, Content, Creative, and Data teams to ensure alignment of messaging and promotional strategies

Localize lifecycle flows and messaging to align with US cultural nuances, seasonal trends, and women’s health priorities

Ensure all CRM marketing activities comply with CAN-SPAM, TCPA, and HIPAA (as applicable) guidelines

Help define and maintain data structure and hygiene across CRM systems to ensure actionable insights and efficient automation

Qualification

Email/CRM marketingCRM/ESP platformsLifecycle marketing strategiesA/B testingAnalytical skillsHIPAA complianceCopywritingDesign consistencyPassion for women's health