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NEOGOV · 3 months ago

Digital and Social Media Manager - Media Services

Michigan, MI

Full-time

Hybrid

Mid, Senior Level

$57K/yr - $79K/yr

3+ years exp

NEOGOV is a part of the City of Detroit, and they are seeking a Digital and Social Media Manager to oversee the city's digital presence across social media platforms. The role involves managing a team, developing content strategies, and driving resident engagement through effective storytelling and analytics.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Create and implement social media strategies to support departmental campaigns and initiatives

Manage the day-to-day operations of the Digital and Social Media Coordinator and Content Specialist

Develop, schedule, and manage daily social media content across assigned platforms

Provide on-site social media coverage at events and departmental activities, as needed

Create digital content, including graphics, videos, and copywriting, to support campaigns

Interface with the management, external social media managers, and Media Services Department, as needed

Research best practices to improve digital communication strategies, including permits and reservation systems

Work evenings and weekends as required to support events and campaign coverage

Draft and present digital media metrics

Qualification

Digital content managementSocial media strategyAdobe Creative SuiteVideo productionSocial media analyticsSEO best practicesCustomer serviceCreative storytellingWritten communicationProject management

Required

Bachelor's degree in communications, Marketing, Digital Media, Film/TV Production, Graphic Design, or a related field

Proven experience in creating and managing digital content across multiple platforms (social media, web, email)

Excellent written and verbal communication skills with the ability to tailor messages for diverse audiences

Strong customer service and resident engagement skills

Attention to detail, organizational skills, and ability to manage multiple projects simultaneously

Initiative and ability to work both independently and collaboratively

Ability to prioritize tasks and meet deadlines

Flexible work schedule, including evenings and weekends

Preferred

Demonstrated ability to capture and edit high-quality photo and video content (short-form reels, event recaps, campaign videos)

Proficiency with digital content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, or similar platforms

Familiarity with social media management and analytics tools(e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics)

Experience designing social media campaigns with measurable engagement outcomes

Knowledge of SEO best practices for digital content and web management

Ability to develop creative storytelling approachesto highlight programs, events, and community impact

Strong understanding of current trendsin digitalmedia, video production, and social platforms (TikTok, InstagramReels,YouTubeShorts)

Experience with email marketing platforms(e.g., Mailchimp, Constant Contact) and list management

Motion graphics or graphic design experience is a plus

Benefits

Medical - Eligible for hospital, surgical, and prescription drug benefits.

Dental

Vision

Life Insurance - Optional group insurance available to employee and their family. The City pays 60% of premium for first $12,500 of employee life insurance. Employee may purchase, at own expense, life insurance for spouse and each dependent.

Long-Term Disability Insurance (Income Protection Plan) - The City offers disability insurance through payroll deductions for persons who become disabled and who are not yet eligible for a service retirement.

Sick Leave

Vacation

Holidays

The City also has the following paid and unpaid leaves; funeral leave, Family and Medical Leave, jury duty, military duty leave, unpaid personal leave.

City Employees Retirement System As a regular City employee you automatically become a member of the General Retirement System. This entitles you to a retirement allowance after: Completion of thirty (30) years of service; At age sixty (60) if you have at least ten (10) years of service, or At age sixty-five (65) with eight (8) years of service. In the event of disability, other eligibility rules apply); An early, actuarially reduced, retirement is offered after you have attained at least twenty-five (25) years of service; Employees are vested after ten (10) years of service, regardless of age.

ADVANCEMENT OPPORTUNITIES - Employees have many opportunities for growth and career advancement throughout all City departments and divisions.