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PulteGroup · 8 hours ago

Marketing Manager

Atlanta Metro

Full-time

Onsite

Senior Level

5+ years exp

PulteGroup is one of the nation’s largest homebuilders, committed to building meaningful careers and a legacy of excellence. The Marketing Manager will lead marketing planning and execution for the Division, oversee the marketing team, and collaborate with leadership to enhance marketing strategies and performance.

ConstructionHome ImprovementReal EstateResidential

Growth Opportunities

Responsibilities

Leads all marketing planning, efforts and execution for the Division

Oversee and manage Marketing Team direct report(s)

Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers

Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics

Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types

Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed

Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership

With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan

Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment

Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals

Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy

Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates

Act as primary point-of-contact for Pulte Interior Design

Collaborate with corporate communications team on local PR needs

Identify key competitors and stay abreast of local marketing activity

Ability to successfully operate and adapt in an environment with changes to timelines and priorities

Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions

Ability to develop and guide direction of a marketing team

Ensures appropriate staffing to meet department needs

Utilizes recruiting and selection tools/processes to build organizational talent

Delegates work according to employee's abilities and skills

Evaluates employee's performance and plans for compensation actions in accordance with that performance

Provides developmental opportunities through identification of internal and external training opportunities

Creates opportunities for employee growth

Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)

Qualification

Marketing communicationsBudget managementData analysisHome building experienceAdvertising law knowledgeTeam orientedCommunication skillsProblem solvingLeadership skills