E.L.F. BEAUTY · 1 day ago
Sr. Brand Manager, New Verticals
New York, NY
Full-time
Hybrid
Senior Level
$105K/yr - $140K/yr
6+ years expe.l.f. Beauty, Inc. is a leading cosmetics company known for its commitment to clean and cruelty-free beauty products. The Sr. Brand Manager for New Verticals will pilot and scale new beauty categories, collaborating across various teams to drive product launches and shape category growth through innovative strategies and consumer insights.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Collaborate across the e.l.f.iverse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen
Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations
Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA
Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case
Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action
Own the room: present projects in internal and external forums to inspire alignment and build confidence
Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the 'must-launch' factor
Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution
Qualification
Required
6-8 years of brand marketing experience (bonus points for beauty, fashion, or CPG)
Proven track record of taking early-stage concepts from idea to launch
Fluent in consumer insights and cultural zeitgeist, with the ability to turn them into actionable strategy
Analytical enough to size a market, creative enough to name lip shades
Scrappy, resourceful, fast-moving, and comfortable with ambiguity
PowerPoint, Excel, and AI proficiency
Preferred
Startup experience highly preferred: you love solving problems, building from scratch, wearing multiple hats, and moving at e.l.f. speed
Benefits
Medical, dental, and vision insurance
Retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
2026-01-23
BeautyNewsDaily
2026-01-22
Company data provided by crunchbase