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E.L.F. BEAUTY · 3 hours ago

Sr. Brand Manager, New Verticals

Oakland, CA

Full-time

Hybrid

Senior Level

$105K/yr - $140K/yr

6+ years exp

e.l.f. Beauty, Inc. is a leader in clean, cruelty-free beauty with a diverse portfolio of brands. The Sr. Brand Manager will be responsible for piloting and scaling a new beauty category, collaborating across various teams to drive product launches and develop strategies that align with consumer demand and retail appeal.

BeautyConsumer GoodsCosmeticsE-Commerce

Growth Opportunities

Responsibilities

Collaborate across the e.l.f.iverse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen

Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations

Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA

Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case

Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action

Own the room: present projects in internal and external forums to inspire alignment and build confidence

Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the 'must-launch' factor

Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution

Qualification

Brand marketing experienceConsumer insightsStartup experiencePowerPointExcelAnalytical skillsResourcefulnessCreative skillsProblem-solvingCommunication skills