E.L.F. BEAUTY · 10 hours ago
Sr. Brand Manager, New Verticals
Oakland, CA
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $200K/yr
6+ years expE.L.F. Beauty, Inc. is a leading company in clean, cruelty-free beauty products. The Sr. Brand Manager for New Verticals will pilot and scale a new beauty category, collaborating across various teams to drive innovative product launches and shape category growth.
BeautyConsumer GoodsCosmeticsE-Commerce
Responsibilities
Collaborate across the e.l.f.iverse: work hand-in-hand with Innovation, Creative, Sales, Digital, Integrated Communications, International, Legal, and Finance to make big ideas actually happen
Shape category growth: influence strategies, sharpen product positioning, and align creative concepts with launch activations
Orchestrate the GTM: drive launches from ideas to shelves, aligning with our passionate team of owners that every touchpoint screams e.l.f. DNA
Build the roadmap: define a 3-year strategy that balances consumer demand, retail appeal, and a rock-solid business case
Fuel the org with insights: analyze sales, financial, and industry data to deliver fresh perspectives and provocative POVs that lead to quick action
Own the room: present projects in internal and external forums to inspire alignment and build confidence
Master the storytelling: craft compelling, high-impact decks that sell in strategy, sizing, pricing, and the “must-launch” factor
Write killer briefs: develop clear, inspiring briefs for partners (retailers, agencies, collab brands) that set teams up for flawless execution
Qualification
Required
6-8 years of brand marketing experience (bonus points for beauty, fashion, or CPG)
Proven track record of taking early-stage concepts from idea to launch
Fluent in consumer insights and cultural zeitgeist, with the ability to turn them into actionable strategy
Analytical enough to size a market, creative enough to name lip shades
Scrappy, resourceful, fast-moving, and comfortable with ambiguity
PowerPoint, Excel, and AI proficiency
Ability to connect dots others don't even see
Preferred
Startup experience highly preferred: you love solving problems, building from scratch, wearing multiple hats, and moving at e.l.f. speed
Benefits
Medical, dental, and vision insurance
A retirement savings plan
Gender neutral parental leave
Unlimited paid time off
Company
E.L.F. BEAUTY
E.L.F. Beauty is a cosmetics brand that offers professional makeup and beauty products to customers.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$729.12M2025-03-03Post Ipo Debt· $500M
2023-06-07Post Ipo Equity· $3.94M
2017-03-29Post Ipo Secondary· $225.18M
Leadership Team
Ekta Chopra
Chief Digital Officer
Recent News
BeautyNewsDaily
2026-01-22
The Motley Fool
2026-01-19
The Motley Fool
2026-01-18
Company data provided by crunchbase