Apply on Employer Site

California Baptist University · 3 months ago

Web Experience & Digital Content Strategist

Riverside, CA

Full-time

Onsite

Entry, Mid Level

$30/hr - $33/hr

2+ years exp

California Baptist University is seeking a Web Experience & Digital Content Strategist to enhance its digital presence and align with the university's mission. The role involves leading content design, optimizing for AI search, and improving web experiences to drive student recruitment and engagement.

Higher Education

Culture & Values

Responsibilities

Assist the Director of Web Services and other members of the marketing unit in maximizing the internet marketing efforts for the www.calbaptist.edu website

Develop, edit and optimize web content to guide prospective students and families through the recruitment funnel, ensuring content is clear, persuasive and aligned with the CBU brand voice and mission

Collaborate with admissions, academic and creative teams to create integrated content experiences across web and digital platforms

Monitor how CBU appears in AI Overviews (Google SGE, Perplexity, etc.) and optimize content for AI-driven search. Implement structured data (schema), FAQs and conversational copy to increase discoverability

Conduct keyword and audience research to ensure alignment with prospective student search behavior. Translate data into actionable insights to reduce bounce rates, increase inquiries and improve the application journey

Develop dashboards and reports for leadership that demonstrate content performance and ROI

Ensure message consistency across CBU-owned web properties, InstaPage landing pages and advertising copy

Support paid and organic campaigns by creating and optimizing web landing pages. Partner with marketing colleagues to test and improve conversion-focused content

Use Google Analytics 4, Tag Manager and other tools to measure engagement, track conversions and recommend improvements

Use AI tools to accelerate workflows (drafting metadata, creating variations of content, accessibility checks) while ensuring accuracy and brand alignment

Stay ahead of emerging trends in AI, SEO and digital marketing; recommend proactive strategies to keep CBU competitive in search and serve as a resource to other staff on how to structure content for both human and machine audiences

Partner with creative, video and social teams to repurpose content across channels

Ensure CBU’s mission and Christian identity are clearly reflected in digital storytelling. Consistently model the division’s commitment to service, excellence, humility and dignity in interactions with faculty, staff, students and external audiences

Meet project deadlines set by supervisor. Proactively communicate with supervisor when completion by deadline in jeopardy

Work on multiple concurrent projects while maintaining high standards of excellence, conformity to University standards and positive, cooperative attitude

Share and consistently express division’s commitment to express Christ’s attitude of service, excellence, humility and dignity in each interaction with University clients and external vendors