Western University of Health Sciences · 3 months ago
Social Media Manager
Pomona, CA
Full-time
Onsite
Mid Level
$69K/yr - $69K/yrWestern University of Health Sciences is seeking a Social Media Manager to lead the College of Pharmacy’s social media presence and operations. This role involves developing and executing a digital content strategy, managing social media accounts, and creating engaging content to showcase the program to various stakeholders.
Education
Responsibilities
Develop and implement a comprehensive social media strategy aligned with the College’s mission and goals
Manage official College of Pharmacy accounts across Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube
Create and maintain a content calendar to ensure consistent posting and balanced coverage of recruitment, student life, faculty achievements, research, alumni engagement, and community outreach
Stay current on digital industry trends and emerging platforms
Use market and consumer insights to refine messaging and positioning
Attend and capture all major College of Pharmacy events (e.g., White Coat Ceremony, Commencement, Poster Day, Ray Symposium, alumni receptions, major recruitment fairs). Some events may/will take place in the evening and on weekends
Ensure coverage of other College events by coordinating with students, staff, and faculty to obtain quality photos, videos, and stories when personal attendance is not possible
Proactively identify opportunities to highlight the College through on-campus and community activities
Produce engaging content including high-quality photography, short-form videos (Reels, TikToks), and on-brand written captions
Use tools such as Canva, Adobe Creative Suite, CapCut, and/or other similar platforms to design and edit content
Adapt content for each platform’s best practices and audience preferences
Collaborate with college creatives and influencers to enhance content
Maximize paid media through optimization of SEO’s to drive engagement with social media channels
Track, analyze, and report performance metrics (engagement, reach, impressions, follower growth, link clicks) using platform insights and scheduling tool analytics
Translate data into actionable recommendations to improve content strategy
Provide regular performance updates to the Dean’s Office and relevant stakeholders
Represent the COP on the university-wide Social Media User Group committee
As assigned by the supervisor
Required to assist in staff functions of the COP as needed or as directed by supervisor
Qualification
Required
Proficiency with content creation tools (Canva, Adobe Creative Suite, CapCut, or similar)
Proficiency in Microsoft Office programs: Word, Excel, PowerPoint, Publisher, and Outlook
Proficiency with social media tools (e.g. Hootsuite, Buffer, Meta Business Suite, etc.)
Basic knowledge of social media analytics and ability to create performance reports
Knowledge of SEO and paid media advertising
Knowledge of social media analytics and ability to create and respond to performance reports
Strong writing, editing, and storytelling skills
Excellent organizational skills with the ability to manage multiple deadlines
Professionalism and interpersonal skills to collaborate with students, faculty, alumni, and staff
Demonstrated ability to create high-quality photography, video, and written content for multiple platforms. If available, resume must include a link to portfolio of work done
Ability to communicate effectively both with groups and individuals
Ability to handle detail-oriented assignments and maintain confidentiality
Experience in graphic content design, managing organizational social media accounts for a brand, institution, or nonprofit
Preferred
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field
Benefits
Competitive salaries
Generous paid time off
Insurance plans
Reimbursements
Retirement benefits
Company
Western University of Health Sciences
WesternU is a private, non-profit, graduate school for the health professions.
Founded in 1977
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Joshua McFarlen, CPA, CA, MPAcc
Chief Financial Officer and Treasurer
Helen Musharbash
Director, Educational Partnerships and Outreach
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