Choice Hotels International · 6 hours ago
Senior Manager, Performance Media
North Bethesda, MD
Full-time
Hybrid
Senior Level
$121K/yr - $142K/yr
6+ years expChoice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Manager, Performance Media to lead their paid digital acquisition efforts. This role involves managing various digital channels to support direct bookings and franchisee growth, while overseeing a team and collaborating with cross-functional partners.
HospitalityHotelTravel
Responsibilities
Lead and optimize paid media campaigns across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and Affiliate Marketing
Partner with the Director, Performance Media to develop strategies that drive direct bookings and franchisee success
Manage agency relationships to ensure effective campaign execution, reporting, and insights
Oversee media investment, budget allocation, and forecasting to identify growth opportunities
Champion test-and-learn initiatives and integrate emerging trends and capabilities
Deliver performance reports and insights to internal stakeholders
Mentor junior team members and foster a culture of innovation and accountability
Ensure financial accuracy in media billing and collaborate with finance teams
Qualification
Required
Minimum 6 years of experience in performance media, preferably in an agency setting
At least 2 years of team leadership or management experience
Proven experience managing large-scale budgets and agency partnerships
Proficiency in Microsoft Office Suite
Hands-on experience with ad tech platforms (e.g., Adobe Analytics, Google Marketing Platform, Flashtalking)
Direct platform experience with Google Ads, Meta Ads Manager, DV360, The Trade Desk
Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and presentation skills
Collaborative mindset and ability to thrive in a matrixed organization
Entrepreneurial spirit and adaptability
Bachelor's degree in Marketing, Business, or related field or equivalent combination of education and work experience
Preferred
Relevant certifications (e.g., Google Ads, Meta Blueprint, PMP)
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
2025-12-10
2025-11-19
2025-11-19
Company data provided by crunchbase