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Via · 1 hour ago

VP, Global Communications & Content

New York, United States

Full-time

Onsite

Director/Executive

$230K/yr - $270K/yr

Via is a technology company transforming transportation around the world. As the VP of Global Communications & Content, you will define and lead the strategy to elevate the brand and shape the public narrative while managing a high-performing team and collaborating with senior leaders.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Define and drive Via’s global PR and communications strategy to strengthen our brand and leadership position in the gov tech and mobility landscape

Partner with the CEO and CMO to shape thought leadership narratives that spark global conversations about the future of transit and Via’s role within it

Craft messaging that balances product storytelling with category creation—helping audiences understand both what we do and why it matters

Lead social media, content marketing, and earned media, turning data and insights into powerful, human-centric stories

Build and maintain strong relationships with journalists across tier-one business and tech press, as well as regional and city-focused outlets

Serve as a trusted advisor to C-level executives, aligning communications strategies with broader business goals

Engage and activate diverse stakeholders—including policymakers, city officials, and influencers—to create momentum for Via’s mission

Mentor and manage a team, collaborating cross-functionally with marketing, product, policy, corporate communications, and business development

Qualification

Global PR strategyMedia relationsStorytellingBrand buildingContent marketingExecutive presenceStakeholder engagementData translationTeam management

Required

Define and drive Via's global PR and communications strategy to strengthen our brand and leadership position in the gov tech and mobility landscape

Partner with the CEO and CMO to shape thought leadership narratives that spark global conversations about the future of transit and Via's role within it

Craft messaging that balances product storytelling with category creation—helping audiences understand both what we do and why it matters

Lead social media, content marketing, and earned media, turning data and insights into powerful, human-centric stories

Build and maintain strong relationships with journalists across tier-one business and tech press, as well as regional and city-focused outlets

Serve as a trusted advisor to C-level executives, aligning communications strategies with broader business goals

Engage and activate diverse stakeholders—including policymakers, city officials, and influencers—to create momentum for Via's mission

Mentor and manage a team, collaborating cross-functionally with marketing, product, policy, corporate communications, and business development

A bold, strategic communicator with experience shaping the voice of a company breaking into or creating a new category (e.g., AI, healthtech, proptech)

Deep expertise in media relations, storytelling, and brand building, with time spent both in-house and at top-tier agencies

A big-picture thinker who knows how to use communications as a lever for growth, influence, and impact

Experienced working in fast-paced, ambiguous environments

Skilled at translating complex data into compelling, human-led stories

Executive presence, with proven experience advising and collaborating with CEOs and senior leaders

Passionate about cities, communities, and the systems that connect them